#Serena
Nissan Lands A Blockbuster. On YouTube
Dan Sloan, since May 2011 Editor in Chief and General Manager of Nissan’s Global Media Center at the Nissan Global HQ in Yokohama, can celebrate his big breakthrough. The former Singapore Bureau Chief of Reuters landed a YouTube blockbuster.
Nissan Launches World's Slimiest Marketing Push For Minivan
Nissan hired forty of the world’s most notorious slimeballs to flog its new Serena minivan. Nissan “will promote its Serena minivan through a tie-in with the “Dragon Quest” video game series, part of a bid to boost sales to families,” says The Nikkei [sub].
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