Nissan Launches World's Slimiest Marketing Push For Minivan
Nissan hired forty of the world’s most notorious slimeballs to flog its new Serena minivan. Nissan “will promote its Serena minivan through a tie-in with the “Dragon Quest” video game series, part of a bid to boost sales to families,” says The Nikkei [sub].
Serenas, decked out in a slime paint job were shown today at Luida’s Cafe in Roppongi, Tokyo’s gaijin-town, to a manga-crazed Japanese public. (Domo arigatou gozaimasu to Impress for the pics. High def in the gallery.)
Seven slimy Serenas, decorated with monsters from the Square Enix Dragon Quest games, will tour Nissan dealerships and special events across Japan. Forty of the Slimes were hired, Nissan says.
Knowing the manga-kichi Japanese, that paint job could soon become a factory option.
In case you are in Tokyo: The slimeball Serenas will be on display through Sunday at Roppongi Hills. You know where it is, it’s those buildings above Heartland.
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Even the wheels were of the character! They're being serious about this. Might appeal to the non-car loving video-game fan Japanese youth. Anyway, the front grille seems to copy Ford Fusion's.
I generally avoid Rappongi when I'm in Tokyo, so I've got to ask, just exactly what type of debauchery takes place at Heartland?