Nissan Launches World's Slimiest Marketing Push For Minivan

Bertel Schmitt
by Bertel Schmitt
nissan launches world s slimiest marketing push for minivan

Nissan hired forty of the world’s most notorious slimeballs to flog its new Serena minivan. Nissan “will promote its Serena minivan through a tie-in with the “Dragon Quest” video game series, part of a bid to boost sales to families,” says The Nikkei [sub].

Serenas, decked out in a slime paint job were shown today at Luida’s Cafe in Roppongi, Tokyo’s gaijin-town, to a manga-crazed Japanese public. (Domo arigatou gozaimasu to Impress for the pics. High def in the gallery.)

Seven slimy Serenas, decorated with monsters from the Square Enix Dragon Quest games, will tour Nissan dealerships and special events across Japan. Forty of the Slimes were hired, Nissan says.

Knowing the manga-kichi Japanese, that paint job could soon become a factory option.

In case you are in Tokyo: The slimeball Serenas will be on display through Sunday at Roppongi Hills. You know where it is, it’s those buildings above Heartland.

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  • MrWhopee MrWhopee on Aug 14, 2012

    Even the wheels were of the character! They're being serious about this. Might appeal to the non-car loving video-game fan Japanese youth. Anyway, the front grille seems to copy Ford Fusion's.

  • GiddyHitch GiddyHitch on Aug 14, 2012

    I generally avoid Rappongi when I'm in Tokyo, so I've got to ask, just exactly what type of debauchery takes place at Heartland?

  • Master Baiter "...but the driver must be ready to step in and take control. The system is authorized for use during the day but at speeds lower than 40 mph..."Translation: It's basically useless, and likely more stressful than piloting the car ones's self.
  • Alan My friend has a Toyota Kluger (made in 'murica). A Highlander. These things are based on a Camry platform. I have driven the Kluger we had at work and I find them quite boring even for a SUV. An appliance. I hope this will deliver some driving pleasure. I found the Camry a better boring vehicle.
  • Alan Most Lexii look good to reasonable.....................until you see the front ends with their awkward grilles. It actually would look normal on a GWM, LDV or any other Chinese vehicle.
  • Tassos These last months, every day seems to be another great, consequential piece of news for Tesla, who does not just DOMINATE, it OWNS the US and FREE WORLD BEV market.It is the ONLY (repeat ONLY) maker that builds its huge best sellers at a PROFIT, ie, SUSTAINABLY. FOrd EV is bleeding 3 billion in losses. GM hides theirs, and I bet they are even HIGHER. VW has spent a huge no of billions and its ID series has been an UTTER FAILURE.Toyota, already 12 years too late, is yet to try. I doubt they will succeed to dethrone TESLA.
  • Tassos Again: I never took VOlvo seriously in the last 20 or so years.Chinese Volvo-Geely has a dizzying number of models, I have lost count how many,YET its sales and market share in the US has always been DISMAL these last 20 years.It ranges from a pathetic 0.5% to 0.8% of the US market.For comparison, Toyota has 15% and GM has even more. Tesla has almost 10 TIMES VOlvo's share, with a PITTANCE of really TWO Models, the 3 and the Y, as the S and the X hardly sell any copies any more.So why do we keep reading articles about Stupid VOlvo?Because they have the best PR department of any maker.