Japanese automaker Toyota Motor Corp looks set to embarrass American automakers on their home turf by ending the year as the U.S. market’s top-selling brand for 2021.
Toyota had previously reported it moved 688,813 vehicles in the United States from April to June, outperforming General Motors and setting the stage for the rest of the year. At the time, the domestic manufacturer claimed its numbers were down due to the global semiconductor shortage that continues to disproportionally impact American automakers. While there are a few sound logistical reasons for that, the chip deficit also becomes a convenient excuse for brands that cannot seem to get their general supply chains under control. No matter how you slice it, GM looks to have screwed up managing inventory and Toyota is picking up the slack.
Despite Volkswagen delivering an impressive 10.74 million vehicles in 2017, Nissan-Renault Alliance head Carlos Ghosn says his automotive group was actually the top sales dog. VW managed a 4.3-percent increase over last year’s volume and set a new record for itself, but Ghosn argues that doesn’t matter if it’s counting heavy truck sales in its total sum.
“The [Renault-Nissan] alliance, with more than 10.6 million light private and commercial vehicles sold in 2017, is the premier global automobile group,” the CEO told a parliamentary committee hearing in Paris.
We’re beginning to pummel a dying horse here but, as you already know, the North American automotive market is shrinking right now. Toyota wants to mitigate this by funneling sales into rental fleets. While this tactic has become unpopular with automakers like General Motors, others have bolstered fleet sales to cope with the lackluster demand. Hyundai, for example, has relied heavily on rental companies to boost its total volume, but the move has placed dealerships and the corporate office at odds with each other.
Toyota’s U.S. deliveries fell 3.6 percent through June of this year, which is 1.5 percent ahead of the industry’s overall decline. The automaker wants to fill the gap by ramping up volume to rental companies before the end of 2017. Like Hyundai, Toyota’s best sellers are passenger cars — which have taken the brunt of consumer apathy of late — but knows it can still unload them on Enterprise, Avis, and Hertz.
After riding the sales roller coaster to dizzying, record-breaking heights, it’s only natural that consumers will bring automakers back down to reality.
This year will be a high water mark for new vehicle sales in the U.S., according to a new study by consulting firm AlixPartners (via Automotive News). Sales are forecasted to hit 17.8 million vehicles this year, but a downturn is on the way, and the industry won’t start to see a rebound until the coming decade.
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- Wjtinfwb We had one of these LTD wagons in the daily rental fleet I worked while in College. It had been returned early from the lease customer and dumped into daily rental duty to milk a few more dollars out of it before it went to auction. As a lease/rental car, it's maintenance had been... eh, spotty at best. But one Friday night I needed a big car to take some friends down to the coast for dinner. The LTD was available so I grabbed the keys. Loaded with 3 couples and a cooler full of beer and wine, we set of on the 60 mile drive to the coast. The HOT light came on about halfway but there was no service station open on the drive down US 319. So we kept driving. Parked at the restaurant, food and many beers and wine ensued, we poured back into the LTD and headed back to campus. The HOT light popped on 20 miles in, so we kept driving. Dropped the wagon back at the rental lot, the V6 dieseling to a clanky end. Monday came, I figured the Ford was toast so avoided it but returned from lunch to find an associate had rented it again. Surprised it even started, I figured a rescue call was soon to be requested. Nothing. Two days later it was returned, the lady returning it said the HOT light came on, but she kept driving as everything seemed fine but she noticed a really bad smell. I drove it around back, popped the hood and started checking fluids; radiator, dry as a bone. crankcase, no oil on the dipstick. Even the transmission and power steering fluids were MIA. I filled the radiator with tap water, poured 3 quarts of 30 weight Quaker State in to the filler and slammed the hood. Eventually, the thermostat was replaced as the cause of the overheating but the LTD kept running until I got fired for wrecking a Fairmont. Tough car...
- Oberkanone Honda has made an effor. Carmakers Try to Cajole Consumers Into Caring About Air-Bag Recall - WSJAnd this was in 2017.
- Verbal Back in the 90's there was a bumper sticker that said, "Would you drive any better with that cell phone up your a$$?"
- FreedMike On the one hand, it doesn't look good. On the other hand, not releasing the car into the hands of the general public until the obvious bugs are worked out is a good idea for a brand new company. Time will tell.
- FreedMike I do take phone calls using Car Play if I'm not in traffic; it's a little bit of a distraction, but not much. I think it's certainly within an acceptable risk margin if you're not in heavy traffic. Back in the old days when I had a manual car and no Bluetooth, I never used the phone while driving at all.