#RollsRoycePhantom

We’ve featured exactly two Rolls-Royce creations previously at Rare Rides. The first was the completely bespoke mega-buck Sweptail in 2017, and more recently the Silver Spectre, a shooting brake based upon the Wraith coupe.

Today’s Rare Ride falls somewhere between those two on the cost spectrum. It’s a one-off creation from famed design house Pininfarina.

Rolls-Royce Motor Cars Limited is on track to become the highest volume automaker in the world someday. Management is keeping it under wraps but volume has been exploding over the last few years. For 2014, the brand delivered a record 4,063 cars, up 12 percent on its volume for 2013 — closing the gap with Toyota’s 10.23 million global sales.

Unfortunately, Rolls’ five year volume streak didn’t last but it is creeping back up after some minor setbacks. For 2016, the brand announced its second highest ever annual sales result in the marquee’s 113-year history, up 6 percent on its 2015 results, for a total of 4,011 global sales. While it looks like the premium automaker has — once again — placed Toyota’s volume back in its sights, Rolls-Royce doesn’t want to get too cocky and has implemented a strategy that should keep the customers pouring in.

Like a Dreadnought-class battleship, the current generation of the hulking and insanely lavish Rolls-Royce Phantom is being mothballed, but it gets one final hurrah.

The folks behind the Spirit of Ecstasy are busy building — sorry, “crafting” — the ultimate Drophead Coupé and Phantom Coupé vehicles before those models slip the surly bonds of earth.

Just 50 will be made, and Rolls is naming the bespoke collection after those big 1970s televisions you saw in the back pages of National Geographic.

While TTAC gets scorn for lofty criticisms of mainstream vehicles, should we demand perfection in a $405,000 (as-tested) vehicle? Because the Phantom is inches away from yesteryear’s glory: the highest regarded, finest engineered luxury vehicle before anyone cared about luxury vehicle upstarts like Mercedes-Benz or Lexus.

That’s not to say the Phantom isn’t drop dead gorgeous. The suicide doors are dumbfoundingly awesome. That Hooper Coachwork inspired design is impossible to miss: clock the long hood and short deck. And an elegant swageline, strong and stoic at the front, gently falling earthward before the taillights. Which are suitably small, drawing your eyes to the beauty of finished metal instead of the overwrought lighting details of lesser vehicles.