Rare Rides: The 1977 AMC AM Van - a Concept That Never Was

Early this year, the Rare Rides series began with this Ghia concept from 1979. A lovely red coupe, it was based on humble Mustang underpinnings. Today we return to the concept car bin with this AMC. Much like the Ghia, AMC’s AM Van is a very 1970s concept based on an existing car platform that never moved past the concept stage.

Let’s check out this pearlescent red box.

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American Motors AMX/3 – You Can Own Designer Dick Teague's Favorite Concept Car

Full gallery here.

Richard Teague is probably my favorite car designer. No disrespect intended towards the many other talented people who design cars and trucks but Teague was the original silk purse from a sow’s ear guy. He’s best remembered for heading the styling department at American Motors from 1961 to 1986, where limited development budgets forced his team to be creative.

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Forward Into the Past Into the Future – Brooks Stevens & Dick Teague Predict the 1970s From 1963

Back in junior high in the late 1960s, we had an assignment to write about “the good life in the year 2000”. Since I regularly read magazines like Popular Science and Mechanics Illustrated, it wasn’t too hard to put something together about edible silverware (didn’t happen) and microwave ovens (did). Perhaps that’s why I like the site Retro Future so much. There’s something meta about looking back into the past at how people looked forward into the future. While researching the Brooks Stevens Studebaker concepts I came across this 1963 clipping from the Milwaukee Journal. Stevens was based in Milwaukee and his hometown paper reported on a panel at the SAE congress in Detroit which featured Stevens and Richard Teague, who was by then the head of styling for American Motors after stints at Chrysler, GM and Packard. Stevens worked as a contract designer for a variety of non-automotive companies in addition to his work for Studebaker. The topic of the SAE panel was the car of the future. Stevens had a grandiose plan for a rolling living room. Teague, no stranger to cutting edge designs himself (cf. Packard Predictor) suggested a more evolutionary process. The interesting thing is that they both sort of turned out to be right, if not on the exact time frame.

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  • FreedMike If Dodge were smart - and I don't think they are - they'd spend their money refreshing and reworking the Durango (which I think is entering model year 3,221), versus going down the same "stuff 'em full of motor and give 'em cool new paint options" path. That's the approach they used with the Charger and Challenger, and both those models are dead. The Durango is still a strong product in a strong market; why not keep it fresher?
  • Bill Wade I was driving a new Subaru a few weeks ago on I-10 near Tucson and it suddenly decided to slam on the brakes from a tumbleweed blowing across the highway. I just about had a heart attack while it nearly threw my mom through the windshield and dumped our grocery bags all over the place. It seems like a bad idea to me, the tech isn't ready.
  • FreedMike I don't get the business case for these plug-in hybrid Jeep off roaders. They're a LOT more expensive (almost fourteen grand for the four-door Wrangler) and still get lousy MPG. They're certainly quick, but the last thing the Wrangler - one of the most obtuse-handling vehicles you can buy - needs is MOOOAAAARRRR POWER. In my neck of the woods, where off-road vehicles are big, the only 4Xe models I see of the wrangler wear fleet (rental) plates. What's the point? Wrangler sales have taken a massive plunge the last few years - why doesn't Jeep focus on affordability and value versus tech that only a very small part of its' buyer base would appreciate?
  • Bill Wade I think about my dealer who was clueless about uConnect updates and still can't fix station presets disappearing and the manufacturers want me to trust them and their dealers to address any self driving concerns when they can't fix a simple radio?Right.
  • FreedMike I don't think they work very well, so yeah...I'm afraid of them. And as many have pointed out, human drivers tend to be so bad that they are also worthy of being feared; that's true, but if that's the case, why add one more layer of bad drivers into the mix?