#RewardsProgram

If supermarkets, gasoline retailers and a slew of other automakers can offer branded credit cards, why not Nissan?

The Japanese automaker most closely associated with the word “value” is throwing a perk at its customer base, rolling out a consumer credit card program to turn those fuel and meal purchases into real Nissan cents.

The Nissan Visa card, offered through Synchrony Financial, allows dedicated brand loyalists (with good credit) to collect points towards a new or pre-owned Nissan vehicle, or servicing. While some owners might entertain thoughts of gassing and eating their way into a new Armada, the card’s other features are probably a bigger draw. The fine print, however, might prove less tempting.