QOTD: The Not-cool Cool Car?

Something appeared on social media yesterday that inspired a healthy bit of conversation among the denizens of the TTAC chatroom/lounge.

On the subject of cars that are not actually “cool,” one participant in the chat — we’ll call him “Adam T” (wait, that’s too obvious; maybe “A. Tonge” is better) — posited that a certain rear-drive sports sedan does not deserve the label of “cool.”

Perhaps you agree.

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Image Makeover Won't Be Easy, Says Mitsubishi's North American Boss, but at Least People Are Buying Its Cars

Mitsubishi North America CEO Fred Diaz knows people think of his company as a purveyor of vehicles with a singular appeal: their affordability. The flip side of the coin is that people think the brand’s lineup is cheap, in the negative sense. Something must be done.

The regional boss of the automaker with the saddest Detroit auto show display knows that stigmas aren’t erased overnight. But he’s got ideas on how to turn things around. In the meantime, Americans are going out and purchasing ever greater numbers of the company’s cars. Especially last month.

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Rebuilding Volkswagen's Reputation - Hard or Downright Impossible? An Expert Weighs In

Decades of feel-good corporate outreach and a hug-worthy relationships with buyers didn’t stop potential customers and veedub diehards from fleeing Volkswagen after the diesel stink bomb went off in Wolfsburg.

Like a husband of 50 years caught cheating with his wife’s sister, the intentional deception behind the diesel emissions scandal shattered the hard-earned trust between the company and its consumers. Thanks to that, Volkswagen’s sales trajectory now mimics that of a very leaky submarine.

Could Volkswagen have managed the scandal better, and can the company rebuild that lost trust?

According to the consumer opinion-tracking Reputation Institute, the answers to those questions are “you bet” and “yeah … it’s gonna take a loooong time.”

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Howes: No Escape Yet From Recall Woes For General Motors

After running the gauntlet of congressional hearings, numerous recalls and personnel firings under the dark cloud of scandal created in the wake of the February 2014 recall crisis, General Motors believes it’s ready to turn the page, that everything is now in the rear view.

Not so fast.

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Toyota Loses Face In Japan. Or Not

Toyota sales back home in Japan have yet to show a sign of suffering ( they were up 49.9 percent in February while the Japanese market rose 35.1 percent.) However, Toyota’s reputation is taking a hit in the Land of the Rising Sun, says The Nikkei [sub]. Depends on how you look at it: 40 percent of Japanese consumers in a recent survey said Toyota’s troubles have undermined their confidence. 58.4 percent said the issues have not changed their opinion of Toyota, 1.4 percent said they now hold the firm in higher regard.

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  • Jeff S I rented a 2012 Chrysler 200 with the 4 cylinder from Enterprise for business travel and it was not a bad car but I would not buy one. I would have picked a Honda Accord, Toyota Camry, or a Ford Fusion over a Chrysler 200. I have known people that bought Chrysler 200s that had nothing but problems with them. I appreciate these old reviews and miss the old TTAC before it became what it is now with many articles that are slanted toward politics. Don't have to agree with everything but it is good to read an honest review of a car.
  • Jeff S The Cybertruck was first unveiled and announced on Nov. 21, 2019. For over 3 years Tesla has been saying that this truck was going to be released soon. The mystique and surprise is no longer there. I think the Cybertruck is hideous but then I am not the target for this. Since its initial unveiling there has been the introduction of the Lightning, Hummer, and the Rivian truck. The anticipation of this truck and the mystique has faded. There will be a few that will buy this because they are hard core Tesla fans and some because it is different but Tesla should have been the first to market an EV pickup. GM is planning a compact EV pickup under the GMC brand starting at 25 MSRP. This should have been Tesla and Tesla could have downsized the Cybertruck to either a midsize or compact truck and been first. Tesla should have been first at the very least to release a smaller EV truck.
  • Bloke Wow, this should make a big difference, to those catalytic converter thieves who don't have tools like 'angle grinders' with them.
  • Carlson Fan The way the truck drops in the rear and the bed/tailgate become a ramp is genius! I'd buy it just for that alone!!! It would be awesome for loading snowmobiles and garden tractors in the back. However, my trucks need to be able to regularly tow heavy loads long distance, summer & winter. Sorry folks, current battery tech. isn't even close to what it needs to be for me to think even one second that a battery truck could replace my current ICE powered truck. An EV for a DD makes sense , but for truck you need a MUCH better battery.
  • Inside Looking Out For midsize sedan it is too small. It basically is a compact car.