#Rants

Automakers seem to love the idea of subbrands.

The most recent one to make this sort of shift -- Land Rover.

What I can't figure out is: Why?

Maybe it’s just automotive Stockholm Syndrome, but after 15 years of testing vehicles, a huge percentage of which have been crossover SUVs, I’m ready to say it: Crossovers aren’t so bad.

Yeah, I know, you’re going to ask me to blink twice if I am OK, but hear me out.

Unless you’ve been living under a rock since 2019, you’ve probably realized that just about every major carmaker has plans to go “fully electric” at some point in the rapidly approaching future. That’s going to mean big changes in the way we buy and use cars, obviously— but change is hard, and not every company is going to be willing or able to make those changes.

That equally obvious fact begs the question: who’s not gonna make it?

I was sitting in line for a car wash this morning, readying a test vehicle for photos, and since the line was long and moving slow, I started perusing Twitter on my iPhone while listening to the radio.

The same phone that was plugged into the Ford Maverick’s USB port so that I could run Apple CarPlay.

It’s become something of a mantra for me, lately, but that doesn’t make it any less true. It goes like this: Electric cars aren’t coming, they’re already here. And, depending on who you ask, they’ve been here – they just haven’t quite made it into the mainstream, yet. With the dawn of the Rivian R1T ( which became the first full-size electric pickup to reach series production earlier this month), though, a lot of people would have you believe that’s set to change. I happen to be one of them.

Software updates. Precisely when we had to start having a conversation about software updates – over the air or otherwise – in an automotive context isn’t something I can answer. We didn’t have them for about 100 years. Then, we did. What’s more, it seems like everyone is more or less OK with that, but should they be? Are these software updates really making your car better, or are they slowly throttling back your car’s performance and functionality in a bid to frustrate you into buying a new one?

Let’s take a few minutes to explore the possibilities.

Last week, we reported on Acura’s plans to bring back the Integra. In the article, I hinted at how Acura can go about getting it right.

I’d like to expand on that.

Since last night’s unveiling of the 2023 Nissan Z, I’ve been chewing over my thoughts on the car. Is it good, or is it another misfire from a brand that’s struggling to recapture glory days?

After exerting far too much brainpower on the question — I’d rather ponder what’s for lunch — I’ve arrived at my answer.

There’s a great scene in The Commitments where Jimmy Rabbitte, the main kid, puts an ad in his local paper to recruit talent for his band. If you’ve never seen the movie, it’s definitely worth the two-hour – a er, commitment (sorry), but that’s off-topic. Rabbitte puts out this ad, and would-be musicians knock on his door. When he opens the door, he asks them one question: Who are your influences?

It’s a great question, isn’t it? It cuts through lots of the usual interview BS and small-talk and hand-wringing and gets right to the meat. In The Commitments, the right answers were Al Green, Wilson Pickett, and Otis Redding. Over at Hyundai/Kia, however, it seems like the right answers were Lancia Delta, Lancia Stratos, and Porsche 959.

What the heck is Jo talking about this time? I’m glad you asked.

The current $7,500 Federal electric vehicle tax incentive could get a boost to $12,500 if the “Clean Energy for America” bill ever makes its way to reality – but it’s absolutely the wrong way to go, in my opinion. And, I know – “Who cares what Jo thinks about EV incentives,” right? Right –except that very, very few people in the industry have as much “green cred” as I do, so maybe you’ll want to give this one a read.

On Tuesday, Matt wrote an op-ed piece in which he said that it’s a mistake for automakers to bring back mask mandates.

I disagree.

Yesterday, I got Musked*.

I wrote an op-ed about how I think the Cybertruck won’t sell well over the long term, though I do expect it to sell strongly at first. I said it might be the first real flop from Tesla.

Perhaps predictably, it caused quite the stir among the company’s fans on Twitter.

Tesla’s Cybertruck is in the news again, thanks to some (on paper) comparisons between it and the Rivian R1T and news about a deal with Samsung for cameras for the truck.

I’ve been thinking this for quite some time — since the unveiling, really — and the more I see the truck in the news, the more I think it might be Tesla’s first true flop as a model.

A few weeks ago, Ford took the wraps off of a new, “right-sized” pickup for the 2022 model year called the Maverick. The truck is different. For one, it’s a unibody design with four doors and a bed that’s integrated into the cab, not separate. For another, it’s a hybrid — which, I dunno. That seemed kind of brave, for Ford. It seemed brave enough to me, at least, to inspire me to take a closer look at the little truck’s specs … and that’s when I noticed that the new Maverick isn’t that little after all.

In fact, at 199.7 inches long, the new “compact” Maverick is a full two inches longer than the 1992 Ford F-150 “full-size” half-ton pickup.