#RamRebel

It’s been eight minutes since Fiat Chrysler’s Ram division last announced a special edition trim, meaning we’re overdue for news of an appearance/content tweak designed to make brand die-hards feel special. Thankfully, the automaker made sure we didn’t go into the weekend without one.

The Ram 1500 Rebel, at least in previous-generation guise, remains a favourite among some TTACers. It just looked and felt right for a slightly macho mid-level pickup. Unlike the larger Power Wagon, it wasn’t over the top. Still, there’s always a subset of buyers looking for more in their pickup — just a tad more features, maybe a little more prestige. With maturity comes an appreciation of the finer things.

So, for buyers who like the Rebel and don’t want to climb the model ladder to scratch that upscale itch, Ram created the Rebel 12. It’s like a six-pack of Carlsberg for people who outgrew that two-four of Bud.

The factory optioned “murdering-out” of cars and trucks is all the rage right now. It seems like every model has some variant where the OEM has replaced all of the shiny bits for black plastic for a meaner disposition. Everything from Porsche’s Carrara to Chevrolet’s Silverado has a dark edition with a midnight monicker. Even Mercedes-Benz is providing a blacked-out version of the S-Class for this year’s North American International Auto Show.

Ram will also bringing something tall, dark, and handsome to Detroit with its new Rebel 1500 Black.

While the Rebel is already an aggressive looking off-road truck with an abundance of darkened trim, Ram has given it an extra dash of visual menace with this inky special edition.