2019 Ram 1500 Rebel 12: The Rebel Enters Its Carlsberg Years

2019 ram 1500 rebel 12 the rebel enters its carlsberg years

It’s been eight minutes since Fiat Chrysler’s Ram division last announced a special edition trim, meaning we’re overdue for news of an appearance/content tweak designed to make brand die-hards feel special. Thankfully, the automaker made sure we didn’t go into the weekend without one.

The Ram 1500 Rebel, at least in previous-generation guise, remains a favourite among some TTACers. It just looked and felt right for a slightly macho mid-level pickup. Unlike the larger Power Wagon, it wasn’t over the top. Still, there’s always a subset of buyers looking for more in their pickup — just a tad more features, maybe a little more prestige. With maturity comes an appreciation of the finer things.

So, for buyers who like the Rebel and don’t want to climb the model ladder to scratch that upscale itch, Ram created the Rebel 12. It’s like a six-pack of Carlsberg for people who outgrew that two-four of Bud.

I’ll never understand extreme audiophiles — those people who’ll spend anything and go to any lengths for a seemingly unnoticeable increase in fidelity — but they exist, and they might want a Ram Rebel. That’s where this rig’s 19-speaker, 900-watt Harmon Kardon audio system comes in.

While you’re obviously too refined now to lower the tailgate and windows and blast your neighbors away with the system’s 10-inch subs, all the while carousing with high-school friends you’ll drift apart from in a couple of years, the system’s quality might be worthy of a few extra dollars’ expenditure. Metal speaker covers arrive in a Radar Red finish, complementing the Rebel’s color accents.

The “12” designation is seemingly derived from a feature that’s already available in the Ram 1500 line: the optional, vertically aligned 12-inch touchscreen that appeared for the 2019 model year, running FCA’s latest UConnect infotainment system. Stock Ram Rebels carry a measly 5-incher.

Besides these niceties, Rebel 12 buyers gain leather-trimmed heated seats, as few traits scream “luxury!” louder than tanned cow hide. Other than that, the rest of the truck is stock Rebel. Buyers can apply the package to Rebels of any color or configuration, resulting in a truck with an entry price of $46,990 before a $1,695 destination charge. Looking at it another way, it’s a $2,995 option.

Of course, unless you really, really dig the Rebel’s 1-inch lift and chunky, 33-inch tires, you could option out a Laramie with every Rebel 12 interior feature except the 19-speaker audio system and come out about $1,600 less. You’d just be giving up the macho. Maybe the Laramie and Laramie Longhorn are what comes after the Carlsberg years.

[Images: Fiat Chrysler Automobiles]

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2 of 17 comments
  • ToddAtlasF1 ToddAtlasF1 on Sep 23, 2018

    Other than the intentionally-awkward grill, it looks like someone tried to dress up a Tundra as a Ridgeline.

  • RHD RHD on Sep 24, 2018

    Good looking truck, except for the front end, which is way too busy. How about a King Cab version, with two jump seats behind the real seats, which fold away for extra storage of stuff?

  • Art Vandelay Report: TTAC Dead in 2022
  • Art Vandelay I bet more Ferraris get driven than people comment on this site post-update lol
  • Jim Holmgren Absolutely love my TR8. It's a thoroughly modern car by Triumph standards. Comfortable to drive and ride in. AC and power steering - plus power brakes. The Rover V8 is the perfect engine for the car. It pulls strong without being ridiculous and it makes "a proper noise". In convertible form, I see nothing controversial about the styling for the 1980s.
  • CaddyDaddy Most TR8s have a pair of side-draft Stromberg carbs. HUH? I do believe those are SU or British made Skinners Union Carbs. May want to fix the article before some British Car loyalist has a heart attack in his garage while reading the article in the Midlands.
  • Arthur Dailey The only TR-8 that I knew was a 'project' car that sat in the same driveway for many, many years. Did however have a friend with a TR-7. Can confirm that the instrument panel, interior materials such as fabric/upholstery, ergonomics and in particular the seats were superior to my Corvette of the same vintage. However in the first week that my friend had his TR-7 while pulling out of a shopping centre, his driver's side door 'fell off' the car. Quality control was to put it mildly, primarily just a 'rumour' at B.L. during that period.