Rolls-Royce Vows to Become Electric Only by 2030

With the upper classes enjoying one of the largest wealth gaps in modern history, Rolls-Royce had a phenomenal sales year in 2021. Volume surpassed every other annum in its 117-year history, which might encourage one to assume that the business would be interested in maintaining the status quo. But that’s not to be the case, with CEO Torsten Müller-Ötvös having confirmed that Rolls-Royce is fully committed to abandoning internal combustion.

The automaker has said that its first series-production electric vehicle will arrive in 2023. However, it would like to have every gasoline-driven model in its lineup replaced by EVs by 2030 and the relevant strategies are already being put into action. From here onward, Rolls-Royce won’t be introducing any new combustion-reliant models.

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2021 Rolls-Royce Ghost First Drive - The Rolls for the Common Man

I didn’t choose the Rolls-Royce lifestyle, the Rolls-Royce lifestyle chose me.

A while back, I was just minding my own business when the brand’s PR team emailed me and asked if I’d come to a small, COVID-safe meeting at my local RR dealer to talk about the all-new Ghost. I figured it would be the standard thing we used to do pre-pandemic – show up for a bit, check out a new model, talk specs, and get some pics. Maybe I’d get a post out of it. If not, I’d learn useful info on background.

Color me surprised, then, when my local fleet soon emailed me, asking if I’d like a brief loan to sample the Ghost.

Yes, please, I said. Now, where’s that damn Grey Poupon?

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Leave the Cullinan in the Garage - Rolls-Royce's Ghost to Go AWD

The next time you don your best wool and tweed garb and grab the Holland & Holland for a day of upland game hunting on the moors, you might want to leave the largest of Rolls-Royces in your heated garage. That’s because the next-generation Ghost, the most affordable of Rolls’ cars, will send power to all four wheels.

Retailing for a mere $314,400 (2020 model), the now decade-old Ghost is a suicide-doored alternative to the gauche, look-at-me Phantom, Wraith, and Dawn, to say nothing of the Cullinan SUV. Due for a full revamp this fall, the Ghost stands to gain some of the features modern drivers can’t do without.

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  • Kwik_Shift_Pro4X Basically a Qashqai/Rogue Sport that looks like the new Rogue, but with the Kicks name.
  • Fred I guess this also competes with the Honda HR-V. I'm driving a 2021 and this offers a few improvements, hopefully the driver assists work better, bigger screen, maybe nicer seats. I trust Honda more than Nissan for reliability. I'd miss the magic seats. And then there is the extra $5000 or so it would cost me.
  • Arthur Dailey 143 different interior options! I realize that is now untennable, but still would like more options regarding interior colours, including the instrument panels/dashboards. Black on black is depressing. Drum brakes and no HVAC system. And yet we have 'young whippersnappers' complaining about some modern vehicles being 'penalty boxes'. Try driving a family around in a 1960's stripped VW Beetle during a Canadian winter and then you can start talking about penalty boxes. ;-)Personally that final picture of the red coloured car with the 3/4 view shows it to be just beautifully proportioned. Still retains the P-38 styling finishing in those attractive vertical tail lights. And the horizontal chrome trim along the bottom of the trunk lid adds a nice touch.
  • Jeff Nice to see a more affordable vehicle. For the price it is a lot of vehicle for the money. Dodge needs a vehicle like this.
  • Arthur Dailey Coincidentally we saw a Mazda B series pick-up just the other day in the parking lot of a golf course and I could not help but mention it to my playing partners, both of whom are 'car guys'. One mentioned that his cousin has a 20+ year old base model Ford Ranger that they use for trips to the building and garden supply stores.