#RAV4Prime

By bestowing a name once associated with the Prius on its top-selling RAV4 crossover — while adding beefed-up electric motors, battery pack, and charging port for good measure — Toyota catapulted the compact CUV’s power and price.

For those looking to get off the line in a hurry while using less fuel, what kind of pocketbook pain awaits them in a new RAV4 Prime?

It seems the automotive industry has learned that the instant torque and potency potential afforded by electric motors can be a selling feature all its own, relegating the usual save-the-planet messaging to the back burner. Even the traditionally staid and sensible Toyota is getting in on the game.

Not just Toyota, but even the RAV4 — a compact and newly revamped crossover most often associated with placid nuclear families boasting at least one parent who works for the public sector. Toyota is eager to tell you that an upcoming variant, revealed this week at the L.A. Auto Show, will get you to 60 mph quicker than any RAV4 that came before.

And it’ll do so without using gas.