Volkswagen Might Put Audi on the Back Burner, Spend More Time With Ford: Report

According to sources who spoke to Reuters, Volkswagen Group has more interest in pursuing technological relationships with new partners, especially Ford, than continuing on with Audi as its main development hub. At least for a while.

VW CEO Herbert Diess will reportedly unveil a 10-year plan to his company’s board later this month, part of an efficiency initiative born of diesel fines and the need to stay ahead of rivals. While the move would lessen Audi’s importance in the group, VW would stand to save big on R&D costs. Meanwhile, Ford might get access to VW’s electric vehicle architecture.

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Volkswagen May Cut R&D Budget to Fend Off "Existence-Threatening Crisis"

Volkswagen has a very steep, very tough hill to climb, and Volkswagen’s incoming chairman said the emissions scandal that affects 11 million cars is “a threat to the firm’s viability albeit a surmountable one,” reports Reuters.

Dieter Pötsch, who will soon take the chairman spot at Volkswagen Group AG, described the challenges ahead as an “existence-threatening crisis for the company” during a corporate meeting with employees in Wolfsburg, Germany’s Welt am Sonntag reported.

In order to take on those challenges, Volkswagen needs to fund the repairs of some 11 million vehicles, meaning cuts may be made to the company’s 100 billion euro R&D investment budget that was expected to last until 2018.

A cut in R&D spending is seen as a way to avoid a downgrade of the company’s credit ratings, a source close to the company’s board told Reuters.

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  • Ajla My understanding is that the 5 and 7-Series cater almost exclusively to the Chinese market and they sell them here just so they don't look weak against Mercedes and Audi.
  • EBFlex Interesting. We are told there is insatiable demand for EVs yet here is another major manufacturer pivoting away from EV manufacturing and going to hybrid. Did these manufacturers finally realize that the government lied to them and that consumers really don’t want EVs?
  • Kwik_Shift_Pro4X What's worse than a Malibu?
  • MaintenanceCosts The current Malibu is poorly packaged; there's far more room inside a Camry or Accord, even though the exterior footprint is similar. It doesn't have any standout attributes to balance out the poor packaging. I won't miss it. But it is regrettable that none of our US-based carmakers will be selling an ordinary sedan in their home market.
  • Jkross22 You can tell these companies are phoning these big sedans in. Tech isn't luxury. Hard to figure out isn't luxury.This looks terrible, there are a lot of screens, there's a lot to get used to and it's not that powerful. BMW gave up on this car along time ago. The nesting doll approach used to work when all of their cars were phenomenal. It doesn't work when there's nothing to aspire to with this brand, which is where they are today. Just had seen an A8 - prior generation before the current. What a sharp looking car. I didn't like how they drove, but they were beautifully designed. The current LS is a dog. The new A8 is ok, but the interior is a disaster, the Mercedes is peak gaudy and arguably Genesis gets closest to what these all should be, although it's no looker either.