#R
Volkswagen Unveils Updated R Logo
Volkswagen has revealed an updated R logo that it says will still symbolize performance while also representing the brand’s “fresh start” — its refocus on electric vehicles, rather than the diesel ones that got it into trouble back in 2015.
VW similarly rejiggered is brand’s main logo, eliminating its three-dimensional aspects for a streamlined version highly reminiscent of the symbol used through the 1970s, debuting the new (old?) design at this year’s Frankfurt Motor Show. But the R’s transformation has resulted in something entirely novel, abandoning the leftmost vertical line in favor of an abstracted representation of the letter.
However, tweaking the visuals of a single character doesn’t have much meaning in itself. All we really care about is whether or not the R badge will still denote the maximum performance available from various VW models.
Review: 2012 Porsche Cayman R PDK
The Cayman R: lowered, lightened, loudened. A track-day special with carbon-fibre race buckets, featherweight alloy wheels and red seatbelts.
All right you hosers, here’s how we review a car like that in Canada.
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