#PublicApologies

Think back. Waaay back — to 11:19 a.m.

In that article, we chronicled Fiat Chrysler’s deft handling (and perhaps, planning) of a historical Super Bowl Ram commercial that sparked a fierce social media backlash, all thanks to the spot’s use of dialogue from Martin Luther King, Jr.

We told you, all that time ago, and with all the certainty of someone knowing the sun will rise again, that the next automaker might not find itself so unscatched by a marketing blunder (if indeed you view the Ram ad as a blunder). Well, that time has come. Mercedes-Benz just offended a whole country.

Spending a year out of the public eye since Takata’s airbag crisis exploded, president Shigehisa Takada publicly apologized for the situation Thursday.