#ProductDelays

During last week’s earnings call, Tesla CEO Elon Musk confirmed that the Cybertruck would be delayed until at least 2023. That places the polygonal pickup two years behind its original schedule. But who among us with knowledge of the automaker’s production history actually thought it would be delivered on time?

Delaying products has become a hallmark of the Tesla brand and Musk doesn’t seem to be sweating it. Rather than focusing on launching a new vehicle for 2022, the business wants to prioritize increasing capacity and finalizing its move from California to Texas. Now based in Austin, Tesla made $5.5 billion last year compared with the previous record year of $3.47 billion in net income posted in 2020. Musk said the shift into routine profitability is proof that EVs are viable, adding that the company could have done even better if factory output hadn’t been so constrained last year. Unfortunately, those hurdles haven’t dissipated for 2022, encouraging the automaker to wait on both the Tesla Cybertruck and Roadster.

Tesla is taking another look at cryptocurrency, though this time it looks to be a goof as the currency in question is the meme-based Dogecoin. Though the joke could be on the market because the currency surged up by over 10 percent after Elon Musk made the announcement you could purchase “merch” with it.

Last year, Tesla said it would begin accepting Bitcoin. CEO Elon Musk had taken a visible interest in cryptocurrency and the automaker opted to take a chance on the one format that’s been able to break into the mainstream. Then the company changed its mind, with Mr. Musk referencing the sudden influx of media reports claiming it was bad for the environment.

McLaren has confirmed that it will be delaying the launch of its new hybrid supercar, the Artura, until the summer of 2022. Slated to commence deliveries by the end of 2021, the company has stated that the chip shortage has forced a revised timeline.

The semiconductor shortage has been a popular excuse for automakers the world over and may still be valid. Chip manufacturers have continued prioritizing the production of newer, more advanced components yielding higher margins. However, these units typically do not make their way into automobiles and are more commonly found in smaller electronic devices.

Maserati has mulled plans to totally revamp the brand since 2018. In September of last year, the company decided it was finally ready to make its move, boldly announcing that it had entered into “a phase of intense and vital change, with a series of activities to totally revamp the product range and re-launch the Maserati brand.” Those improvements wouldn’t show up in earnest until 2020.

The gist of the plan involves widespread electrification aimed at improving overall performance, plenty of new product coming down the chute, and the promise that all future Maseratis will be manufactured in Italy. That’s right, the country that looks like a shoe and has given us automotive gems like the Pagani Zonda, Alfa Romeo MiTo, and legendary Fiat Multipla. Alright, so maybe the vow of continued Italian production is a double-edged sword, but the brand does seem legitimately interested in righting the ship. Italy conjures up visions of spirited driving and gorgeous roads, and it’s not like Maserati can disassociate itself from the country — that’s part of its identity and appeal.

The marque will have to delay its plans, however. These days, Italy is synonymous with viral outbreaks, not vistas, forcing the brand to postpone its big re-launch.

The extended UAW GM strike of 2019 was the longest the automotive industry endured in a couple of generations. At the time, General Motors said the situation would delay production across its entire model lineup, including the 2020 Corvette. The mid-engined C8 is all-new, encouraging plenty of interest. It was assumed the model was destined to be sold out months before the strike occurred.

While GM later confirmed models were still available, it warned that the strike might delay its launch and could impact dealer allocations. In November, the manufacturer said the C8 wouldn’t arrive until February of 2020, though the latest word from retailers indicates GM will cut back on allocations of the C8.