#Pro4X

If a company is going to introduce a bevy of changes to one of its pickup trucks, Texas is definitely the place in which to do it. In fact, it is a popular urban legend that the Lone Star state’s piece of the pickup pie is so large, one manufacturer splits its national marketing efforts four ways: North, West, East, and Texas.

Nissan is a small but active player in the North American pickup truck game, not unlike the plucky Corgi in the dog park yapping at the Great Danes and German Shepherds. For this upcoming 2020 model year, the company has shovelled several cubic acres of development dollars at its Titan full-size truck.

There are certain inescapable truths in this world: bacon is delicious, man buns should be outlawed, and car dealerships endure a reputation of being a refuge for the ethically bankrupt.

I — like many others around here — am no stranger to witnessing the unscrupulous debauchery occurring on some showroom floors. However, there are exceptions to every rule, and a fledgling dealer in small-market rural Canada puts the lie to the claim that backwards thinking is a trait of all car dealerships. There are bright spots out there, as proven by the team at Truro Nissan.