#Precept

Polestar has released details of its Precept concept, offering a reminder that this will be the vehicle that informs all future models the company produces. Jointly owned by Volvo Cars and Zhejiang Geely Holding, Polestar has morphed from the Swedish manufacturer’s partner in performance engineering into a separate brand specializing in sporting EVs.

We’ve seen the Precept before, bashing it gently in February for being a handsome sedan with a manufacturer that wasted everyone’s time (and its press release) by prattling on endlessly about green tech and sustainability. While we had hoped Polestar would remedy this in its follow-up teaser, powertrain details remain nonexistent. Considering this is a concept car, that’s not an unforgivable sin, but it’s curious a company supposedly focused on performance engineering has twice failed to discuss that aspect of the vehicle. Instead, we’re offered additional details about the model’s design — including some new photographs — as the brand continues to discuss sustainability and high-tech features.

Just enough to keep us interested. The bare minimum.

While many are still under the impression that Chinese automakers will never manage to wrangle the North American automotive market, Geely’s ownership of Volvo Cars and Polestar has already proven them wrong. The Chinese manufacturer purchased Volvo in 2010, with savory bodywork and sumptuous interiors doing much of the heavy lifting with consumers. Performance-focused Polestar wasn’t purchased until a few years later, but the theme remained largely the same — move toward electrification, don’t forget about safety, and try to build the sexiest car possible while maintaining an aura of respectability.

So far, it’s worked rather well. Polestar is now eager to drive that message home via its new Precept concept vehicle. The company claims the car reveals “a vision of the brand’s future direction and a clear expression of intent.” Since we’re fluent in marketing speak, we’re pleased to tell you that sentence is not entirely meaningless.