Rare Rides: The Especially Forgotten 1978 Dodge Aspen Kit Car

The standard Dodge Aspen and Plymouth Volare are primarily remembered (and not seen) because they rusted as soon as the dew settled on them on a spring morning. While that makes standard examples sort of rare today, there’s a very special model which was very rare from the beginning.

It’s the 1978 Dodge Aspen Kit Car, and that’s its real name.

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Junkyard Find: 1976 Plymouth Volare Coupe

The A-Body Plymouth Valiant (and its Dodge sibling, the Dart), stayed in American production from the 1960 model year all the way through 1976. Legendary for its sturdiness, the Valiant was sure to be a tough act to follow. The Plymouth Volarés and Dodge Aspens appeared in 1976, never gained the affection given to their predecessors, and were facelifted and renamed the Gran Fury and Diplomat in 1981. Here’s a luxed-up first-year Volaré I spotted in a Northern California self-service yard.

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Junkyard Find: 1976 Plymouth Volare Sedan

The Dodge Aspen/Plymouth Volaré won the Motor Trend Car of the Year award for 1976, and they spent a good decade among the most commonplace vehicles on American roads. Then just about all of them disappeared, no doubt as they depreciated well below scrap value in about ten years. However, the occasional odds-beating survivor shows up in wrecking yards now and then; we’ve seen this ’76 Aspen sedan, this brown-on-beige ’77 Volaré coupe and this ’77 Volaré Premier wagon, and now today’s ’76 Volaré sedan. This one shows evidence of having sat for the last decade or so, but still managed to rack up many more miles than most of its Civic and Corolla contemporaries.

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Junkyard Find: 1977 Plymouth Volare Premier Station Wagon

The successor to the incredibly successful Dodge Dart/Plymouth Valiant was the Dodge Aspen/Plymouth Volaré. These simple rear-wheel-drive cars sold fairly well, but for every Aspen or Volaré I see in high-turnover wrecking yards today, I find ten Darts and Valiants. Part of that reason is a short production run, part is (arguably) lower build quality, but I’m guessing the main reason is that Americans just didn’t love the F-body Chryslers the way they did the A-body. When a Valiant got sick (which wasn’t often), it got fixed; when a Volaré came down with some expensive problem, it got crushed. Now these things are almost nonexistent, but here’s a very rare Volaré Premier wagon I spotted in a California yard a few months back.

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Junkyard Find: 1977 Plymouth Volare

The Volaré and its Dodge sibling, the Aspen, were perfectly competent cars for their time, (anectodally) more reliable than the Chevy Nova and Ford Maverick (and, later, the Fairmont) competition and, if you looked at them from the right angle, better looking. Still, they were never quite as beloved as the Dart/Valiant A-bodies that they replaced, and they have not aged well. In fact, most of them got crushed during the 1990s, so it’s not often that I see examples like this one in self-service wrecking yards.

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Car of the Year Revisionism, 1976 Edition: If Not the Volare/Aspen, What?

We went all 20/20 hindsight on the 1970 Motor Trend COTY choice yesterday, and today we’ll be jumping right into the depths of the Malaise Era for the MT gurus’ 1976 choice: the Dodge Aspen/ Plymouth Volaré

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  • Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.