Rare Rides Icons: The Lincoln Mark Series Cars, Feeling Continental (Part XV)

Much to the delight of accountants at Ford’s headquarters in Dearborn, the new Thunderbird-based 1969 Lincoln Continental Mark III was an immediate sales success. It was a case of the right product (a personal luxury coupe) at the right time. The Mark III went head-to-head with its rival and closest competition, the Cadillac Eldorado. 


And though the Eldorado nameplate had a long history and was better established than the Mark, Lincoln’s offering topped the Cadillac in sales in its first year. Part of that was down to an exceptionally long first model year that padded the figures, but credit also went to the excitement generated by the Mark. Mark III was all new in 1968 (for the ‘69 model year), while the front-drive E-body Eldorado had been on sale since 1967. Though a few updates happened within its debut model year (that ran from March 1968 to December 1969), product vice president Lee Iacocca knew his pet project needed additional updates to keep consumer interest going.

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Junkyard Find: 1997 Mercury Cougar XR7 30th Anniversary Edition

Ford’s Mercury Division built rear-wheel-drive Cougars from the 1967 through 1997 model years, followed by a 1999-2002 run of front-wheel-drive Cougars based on the Mondeo chassis. Today’s Junkyard Find is thus historically significant on three counts: it’s the last model year for the rear-wheel-drive Cougar, it’s a special edition commemorating the 30th anniversary of the debut of The Man’s Car, and it’s the last year for the XR7 luxury package. Bitter tears, indeed!

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Junkyard Find: 1990 Pontiac Grand Prix Turbo Coupe

The Pontiac Grand Prix started life as a sporty hardtop coupe version of the full-size 1962 Catalina, then spent the 1969 through 1987 model years as a midsize rear-wheel-drive sibling to the Chevy Monte Carlo. For 1988, the Grand Prix moved to the brand-new front-wheel-drive W platform, immediately winning Motor Trend’s Car of the Year award and carrying on John DeLorean’s tradition of affordable personal luxury cars with a rakish bad-boy-in-a-suit image. Here’s an ultra-rare example of the most expensive Grand Prix available for 1990, found in a Denver-area self-service yard last month.

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Junkyard Find: 1982 Plymouth Sapporo
Chrysler began importing rebadged Mitsubishis to North America starting with the Colt in the 1971 model year, with more models being added as the decade progressed. By 1976, Plymouth shoppers could buy a Mitsubishi Lancer Celeste as the sporty Arrow; Plymouth Arrow and Dodge D-50 (later Ram 50) pickups, based on the Mitsubishi Forte, showed up here in 1979. So that those Dodge/Plymouth dealers would have a small personal luxury coupe to sell, the Japanese-market Galant Lambda hardtop was pressed into American service as the Dodge Challenger and Plymouth Sapporo for 1978. Sales continued through 1983, and I’ve found one of those final Sapporos in a yard south of Denver, Colorado.
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Rare Rides: A 1996 Buick Riviera, Last Gasp of Personal Luxury

Today’s Rare Ride is a very unique example of the final generation Buick Riviera. A holdout in the personal luxury coupe space, the Riviera was the last large two-door the company ever produced.

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Rare Rides: The Studebaker Avanti Story, Part VI

In the last installment of our Studebaker Avanti series, it seemed after four decades the Avanti was finally deceased. Stretched and pulled beyond recognition, the Avanti ended up as a Camaro and then a Mustang, and suddenly wrapped its Mexican production in 2006.

But there’s more!

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Rare Rides: The Studebaker Avanti Story, Part V

In our last entry of the Studebaker Avanti series, things were at a low point. In the late Eighties, Avanti Motors Corporation was renamed AAC Inc., and the oft-edited Avanti coupe and convertible models were joined by a new luxury sedan. After the sedan failed to bring new customers to Youngstown-based AAC, operations shut down in 1991.

But after a few years, a familiar face returned to rescue Avanti.

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Rare Rides: The Studebaker Avanti Story, Part IV

We return with more Studebaker Avanti history today after the first three chapters brought us through the mid-Eighties and the first bankruptcy of the Avanti Motors Corporation. AMC built the Avanti as a standalone model since Studebaker ended its production in 1964.

We rejoin the action in a darkened room somewhere in South Bend, Indiana. A questionable new owner enters, stage left.

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Rare Rides: The Studebaker Avanti Story, Part III

Our history of the Studebaker Avanti continues today, after Parts I and II explored the birth, death, rebirth, and continuation of the Avanti by the aptly named Avanti Motors Corporation.

When we concluded last time it was the dawn of the Eighties, and that’s where we pick up today.

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Rare Rides: The Studebaker Avanti Story, Part II

In Part I of the Avanti story (which received some great comments) we reviewed the coupe’s design and very short original production timeline at Studebaker. But the car was so unique and so modern that two enterprising Studebaker dealers knew they couldn’t let Avanti die after just two years.

Today we take a walk through the next couple of decades, as the Avanti strayed further and further from its true self, ravaged by the passage of time.

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Rare Rides: The Studebaker Avanti Story, Part I

Today’s Rare Ride is a design legend that was built for a very short while by Studebaker in South Bend, Indiana. One of those cars which just wouldn’t die, its two-year history of original manufacture was followed by about 43 years of sporadic independent production.

Onward, to Avanti!

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Rare Rides: The 1991 Cadillac Eldorado Touring Coupe

We’ve featured two special Eldorados in the Rare Rides series previously. Most recent was the final Collector Series of the ETC, or Eldorado Touring Coupe. Long ago we also featured the very first Eldorado Touring Coupe from the Eighties.

Today we’ll have a look at the ETC in the middle, and complete our collection with the smallest Eldorado generation of all.

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Rare Rides: The 1994 Ford Thunderbird Super Coupe, Fast Personal Luxury

We’ve been talking about Thunderbird often lately, whether it’s in a Buy/Drive/Burn, or a recent Rare Rides on the 007 Edition Thunderbird of 2003.

And earlier today the Internets served up a random ad for a teal 10th-generation T-bird in fantastic condition. Seems like a perfect opportunity to add it to our coverage of the long-lived personal luxury nameplate.

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Rare Rides: The 1951 Muntz Jet, First-ever Personal Luxury

Did you ever wonder which vehicle is credited with being the very first personal luxury car? Wonder no more, as it’s today’s Rare Ride, the Muntz Jet.

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Rare Rides: The 2002 Cadillac Eldorado Collector Series

They say all good things must come to an end, and so it was in 2002 with the Cadillac Eldorado. Today’s Rare Ride was the last in a long line of flagship coupes from Cadillac, and one which saw the name exit with a whimper instead of a bang.

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  • MaintenanceCosts All I want is one more cylinder. One more cylinder and I would happily pay the diesel fraud company almost whatever they wanted for it.
  • SPPPP US like Citroen - nothing moves.
  • Jeff S Corey--Thanks again for this serious and despite the lack of comments this is an excellent series. Powell Crosley does not get enough recognition and is largely forgotten even in his hometown of Cincinnati although the Greater Cincinnati and Northern Kentucky Airport has 2 Crosley cars on display. Crosley revolutionized radios by making an affordable radio that the masses could afford similar to what Henry Ford did with the Model T. Both Crosley and Ford did not invent the radio and the car but they made them widespread by making them affordable. I did not know about the Icyball but I did know about Crosley refrigerators, airplanes, cars, and radios.
  • Oberkanone C5 Aircross is the only vehicle that would have any appeal in North America. Can't see it doing well with Citroen badge, maybe a chance with Chrysler badge.
  • Oberkanone 1921 thru 1936 are the best