#PerformanceBrands

Polestar said goodbye to Volvo Cars over the internet this week. While we like what Polestar does, the social media posting is a slightly sanctimonious. The brand will undoubtedly continue to use Volvo cars as a base for all of its upcoming builds and persist under the same corporate umbrella. It would be a bit like AMG wishing Mercedes-Benz a fond farewell in 2005 and then continuing to use its vehicles.

They’re technically separate entities but both AMG and Polestar exist as a result of the core brand and operate under the watchful eye of a much larger company — Daimler for AMG and Geely for Polestar. The only difference is that the Swedish performance arm is, like Volvo, focusing on electrification for added power while the Germans continue with rip-roaring internal combustion powerplants without even a hint of EV adoption.

Just kidding. Mercedes-AMG’s director of vehicle development, Drummond Jacoy, already confirmed the brand has to “reinvent” itself when it comes to electric cars, promising mild-hybrid applications last Janurary.