2018 Chrysler Pacifica Hybrid Limited - Long-distance Hauler

Today’s crossover craze may be in part a rebuke of minivans, but that hasn’t stopped Chrysler from putting effort into the class.

After all, if the company that more or less invented the modern version of the people-toting minivan was offering up a subpar effort in the class, that wouldn’t reflect well on it. Chrysler doesn’t have to worry about that, as its Pacifica minivan has fought the Honda Odyssey for top billing in the class seemingly since its launch.

One thing the Pacifica offers that the Odyssey doesn’t? A hybrid version.

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Fiat Chrysler Celebrates 35 Years of the Minivan

At this point in history, minivans have become an acquired taste. Just like fine scotch and the silkiest of smooth jazz, there are those who appreciate the minivan and those who don’t — likely due to some tragic flaw within their genetic makeup.

However, Fiat Chrysler still gets the minivan and, as a reminder to normal people everywhere that they also still sell them, has seen fit to release celebratory editions of the Chrysler Pacifica and Dodge Grand Caravan. Proud to issue a refresher that Chrysler’s Windsor Assembly Plant gave the world its first modern minivan back in November of 1983, both of FCA’s family haulers receive special 35th Anniversary Edition models for 2019.

Granted, the math isn’t perfect. But you can’t waste time celebrating a segment that’s only slightly healthier than your average retirement home resident.

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Chrysler Adding Sinister S Appearance Package to Pacifica Hybrid

Minivans are great for a lot of things, but intimidating the neighbors is not among their many attributes.

While you could spend the weekend welding spikes onto one and giving everyone on your block “the stare down,” alternative options exist. You could purchase some custom wheels and replace the chrome accents with something darker, or you could have Chrysler do it for you if you’re in the market for a Pacifica.

As much as I hope this brings back a dark and sinister version of 1970s van culture, I would be satisfied with just seeing more of them on the road. According to Chrysler, the murdered-out look offered by the S Appearance Package has proven quite popular with standard Pacifica shoppers. Now, it wants to extend the opportunity to those interested in the plug-in hybrid model.

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  • Bd2 Mark my words : Lexus Deathwatch Part 1, the T24 From Hell!
  • Michael S6 Cadillac is beyond fixing because of lack of investment and uncompetitive products. The division and GM are essentially held afloat by mega size SUV (and pick up truck GM) that only domestic brainwashed population buys. Cadillac only hope was to leapfrog the competition in the luxury EV market but that turned out disastrously with the botches role out of the Lyriq which is now dead on arrival.
  • BlackEldo I'm not sure the entire brand can be fixed, but maybe they should start with the C pillar on the CT5...
  • Bd2 To sum up my comments and follow-up comments here backed by some data, perhaps Cadillac should look to the Genesis formula in order to secure a more competitive position in the market. Indeed, by using bespoke Rwd chassis, powertrains and interiors Genesis is selling neck and neck with Lexus while ATPs are 15 to 35% higher depending on the segment you are looking at. While Lexus can't sell Rwd sedans, Genesis is outpacing them 2.2 to 1. Genesis is an industry world changing success story, frankly Cadillac would be insane to not replicate it for themselves.
  • Bd2 Even Lexus is feeling the burn of not being able to compete in the e-ATP arena.