The Pacer is the poster child of how questionable ideas and good intentions go awry. In 1971, scrappy little AMC was faced with a dilemma: how to capture buyers looking to downsize, when they were incapable of actually building a truly downsized car. Yup; there was no way AMC could tool up to build a genuine compact car, like the Vega and Pinto. So the solution was to stop pretending, like the execrable Gremlin that preceded the Pacer. The answer was to build the world’s first wide-body compact, a segment nobody had ever identified before, much less pined for. To add to its zestiness, break all the styling molds with acres of glass and asymmetrical doors. And then just for good measure, stick a rotary engine in it. As we’ve seen repeatedly, desperation is the mother of (bizarre) inventions.
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- Jwee I think it is short sighted and detrimental to the brand. The company should be generous to its locked-in user base, treating them as a resource, not a revenue stream.This is what builds any good relationship, generosity to the other partner. Apple does with their products. My iPhone is 5 years old, but I keep getting the latest and greatest updates for free, which makes me feel valued as a customer and adds actual value. When it is time for a new phone, Apple past treatment towards me certainly plays into my decisions (as did BMW's - so long subscription extracting pigs, its been a great 20 years). Imagine how much good will and love (and good press) Polestar would get from their user base if they gave them all a "68 fresh horses" update overnight, for free. Brand loyalty would soar (provided their car is capable).
- ToolGuy If I had some space I would offer $800 and let the vehicle sit at my place as is. Then when anyone ever asked me, "Have you ever considered owning a VW?" I would say "Yes."
- ToolGuy In the example in the linked article an automated parking spot costs roughly 3% of the purchase price of the property. If I were buying such a property, I would likely purchase two parking spots to go with it, and I'm being completely serious.(Speaking of ownership vs. subscription, the $150 monthly maintenance fee would torque me off a lot more than the initial acquisition cost.)
- ToolGuy "which will be returned as refunds to citizens of the state" - kind of like the Alaska Permanent Fund? Make the amount high enough and I will gladly move to California to take advantage (my family came close to moving there when I was a teen, and oodles of people have moved from CA to my state, so I'm happy to return the favor).Note to California: You probably do not want me as a citizen.
- ToolGuy Nice torque figure.