#Oli

Following Citroën’s preview of its new logo, there was a healthy buzz around the foreshadowed concept model that would first wear the badge. As French automakers are known for going against the grain, occasionally resulting in some brilliant innovation, there was a level of genuine excitement that the brand would deliver something truly novel during a period where the industry seemed to be running out of ideas. 

The resulting vehicle turned out to be extremely innovative. However, it wasn’t quite the morale booster some of us had anticipated, because the concept isn’t designed for today’s world. Instead, Citroën delivered a vehicle that’s designed for a future existence where resources are unavailable and people have to make do with less of everything. Though that doesn’t mean some of the concepts included in the design aren’t absolutely brilliant.