#OkGo
Needing/Getting The Truth?
Chevrolet threw a lot of money at the marketing plan for the Daewoo Kalos all-new Sonic. Any time there’s money in the air, it’s like blood in the water; it brings the sharks. Flirtatious sharks, who know that it’s best to play hard to get. They start by winking across the bar at the mark. Then there’s a brief bit of dangerously witty banter, followed by the frantic, drunken consummation. What’s after that? The payoff, of course: a sponsored conversation, a cross-promotion, the messy, wet details of a cash exchange.
And then there’s the hip way.
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