#NorthAmerica

If I say “hybrid,” most people think: slow, efficient, awful-to-drive, Prius, tree-hugger, Democrat and California. Pretty much in that order. The people’s car company however is on a mission to change your word association. In 2011 VW crafted the ridiculously fast supercharged Touareg Hybrid. For 2013, the Germans have some new words for you to associate with “hybrid”: direct-injection, turbocharged, 7-speed, DSG and Jetta. Is this enough to sway Prius shoppers looking for a more engaging ride? More importantly: should you get the Jetta Hybrid or the Jetta TDI? VW tossed us the keys to a dark blue fuel-sipper to find out.

Nissan’s Carlos Ghosn is eyeing another North American plant for Nissan, one that could be used to build both Nissan and Infiniti vehicles.

With a rising yen and forecasted sales of 200,000 units, Toyota is looking to kick Prius production into high gear on North American shores.

Speaking of German car companies doing exceptionally well despite a tanking German car market, there is of course Volkswagen.

The Volkswagen group sold more than 3.5m units worldwide in the first six months of 2010, besting the pretty darn good numbers of the same period in 2009 by about 15 percent, Martin Winterkorn said to Reuters. He predicts (and that’s an easy call based on the half year results) that the Volkswagen group will see record car sales in 2010. What’s driving the new Wirtschaftswunder? The weak Euro, of course. And the strong position of Volkswagen in boom markets such as China.

Nevertheless, VW doesn’t want to rely on the vagaries of the foreign exchange.