#Non-alphanumericNaming

Just as Cadillac embraces an all-new set of alphanumeric naming schemes, Lincoln is deciding that proper names may be better after all.

Remember when Lincoln had cars with names such as Mark, Continental, Zephyr, Town Car and Versailles? Alas, unless you want to own a body-on-frame SUV from the newly renamed Lincoln Motor Company, your choices begin with MK, and end with a letter that somehow corresponds to the model in question.

Should Ford’s VP of Global Marketing Jim Farley have his way, however — and you happen to also be a resident of China — the next Lincoln to be sold may have a real name upon its backside once more.