The Lost Decade: Honda Exercises Hopeful Humility and Acknowledges Mistakes Made

While Honda has a long and storied automotive history, it has lost much of its luster in recent years. We won’t fault the Accord, as many of us have deemed it miraculous, nor the CR-V, which continues to gain sales momentum as the rest of the industry slows. But something definitely went wrong.

Pinpointing the first misstep is difficult, however. It might have been that we became accustomed to decades of repeated success, followed by a series of middling models that weren’t bad but showcased limited progression in the new millennium — past Civics being a prime example. Maybe it started with the sudden influx of recalls, kicked off by a reputation-crippling 11 million units equipped with Takata’s infamous and extremely dangerous airbags. Perhaps it was when Honda thought it would be a good idea to replace a simple volume knob with a touch-sensitive slider or its untenable partnership with Maroon 5 and Nick Cannon in 2013.

We could speculate endlessly. But the point is that Honda knows it screwed up somewhere along the line and has become trapped by a more stifling version of the methodology that once made it great. It’s now seeking a way out.

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  • Akear I just wish GM could produce a vehicle 80% as good as the crown.I sat in a Trax at a Chevrolet dealership this weekend and was shocked how cheap it felt. GM does not care.GM - what a disgrace!
  • Akear I like the grill treatment of all Mitsubishi products. It is an interesting and original design.
  • El scotto Some rambling thoughts; Elon is pulling billions in cash out of Tesla. Tesla will be around, Elon won't let them fail. Mitsubishi is an odd place, you can't sell vehicles if you don't have dealers. Out of all the "Automalls" near you, how many have a Mitsubishi dealership? The Agnellis owned Fiat, Fiat got sold to Stellantis. The Agnellis control Exor. How much of Stellantis does Exor own? I really should be drinking beer with Billy Ford and talking Big-10 trash with him. Ford and Lucid should work out a partnership. You want an electric Lincoln? Have Lucid build it and slap a Lincoln name plate on it. BTW, kick Farley's butt to the curb.
  • Akear US contentChevrolet Trax - 5%Honda Pilot - 52%What a disgrace!I glad Consumer Reports panned the Trax, and put it on its avoid list.
  • Akear This is similar to what lazy GM and Ford used to do.