Audi Approved for $3.3 Billion EV Factory in China

Audi and FAW Group, the state-owned partner it is effectively required to have in order to preferential treatment from the Communist Party of China, received some good news this week. Government officials have approved the duo for a new, jointly operated production facility in Changchun.

With Volkswagen Group having shifted its focus toward China in recent years, the market has become all-important for the German company. VW is currently the top-selling brand for the entire region, with its Audi subsidiary typically being the highest volume premium automaker from Europe. Building in China is good optics for brands hoping to remain popular there and has the added benefit of placing manufacturing complexes closer to relevant suppliers, especially if you’re swapping to electric vehicles.

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Quote Of The Day: PeaPod Pisses Off Edition

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People really viewed the Peapod as an incredible case study in how you could – in modern times – bring forward a completely new idea in the automotive sector in the space of just several months. It was pretty phenomenal

Remember the PeaPod? It was “the new wave car for the younger set” masterminded by former Chrysler “Chief Innovation Officer” Peter Arnell, during the chaotic “try anything” years of Cerberus ownership. It was supposed to start going on sale last October, but the division (formerly known as GEM) was spun out of new Chrysler during bankruptcy and hasn’t been heard from since. Surprised?

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MSN Auto Achieves Worst Automotive Headline In Quite Some Time

It’s incredibly hard to figure out where MSN Autos came up with the headline “ CT&T Set to Take the EV Mainstream” for its write up on the South Korean firm’s presentation at the NAIAS. Hell, the author even admits:

Unfortunately, none of the vehicles is approved for “normal” use on America’s highways and byways. Instead, they are categorized as low-speed vehicles by the National Highway Traffic Safety Administration, the same classification given to golf carts and other similar-sized, 4-wheeled vehicles.

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  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.