Matra: The Unconventional and Unexpected French Superhero

The French have always had a penchant for doing things a little differently. Take Matra, for example.

The Matra R530 is a medium range air-to-air missile normally fitted to the Dassault Mirage fighter jet.

The Matra M530, on the other hand, is a mid-engine sports car. Of course, that was no coincidence, as the first real Matra sports car was named after the missile built by the same company’s weapon division.

Yet the company’s abnormal conventions didn’t end at naming a mid-engine sports car after an infrared homing missile, making Matra one of the more interesting — albeit obscure — footnotes in French automotive history. The company went from producing front-line weaponry to winning the Formula One title in five years, won Le Mans three times on the trot, and produced some of the first minivans. Yet, at the height of their power, they hung up their automotive jacket and today they produce….bicycles?

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  • Kwik_Shift_Pro4X I prefer the "Classic" look along with getting a reg cab, RWD with 8ft bed and 5.7 V8.
  • Redapple2 I like the classic ram. Kinda like vinyl vs CD. Low cost. Low frills. Low bs. Simple controls.
  • MKizzy A price bump? Give it a couple of bad months + an unpredictable Musk mood swing and the M3 Performance could be selling at Altima prices.
  • ToolGuy I don't think it is fair that the other car companies have to compete with VW.
  • Wjtinfwb Seemed pointless to cannibalize your own products sales by offering a clearly inferior and older product toting the same name at a lower price point. Now many "Classic" buyers would have bought a current Generation RAM had that been all that was offered? It kind of made sense when GM did it for fleet only sales of outdated models like Malibu or Impala or even Ford while new model build grew to capacity. But they've sold these two side by side for at least 3 years now, which just seems counterproductive and costly.