In Another Blow to National Pride, Britain's Morgan Motor Company Bought by Italian Firm

We’re a long way from the days when the United Kingdom not only hosted a slew of independent automakers, it owned some of them. For decades, brands fell away as most of the remaining automakers found new parents living on the wrong side of the English Channel. Jaguar, Land Rover, Rolls-Royce, Bentley, Mini, Lotus, and now Morgan.

Known for its famed 3-Wheeler and persistence in retaining wood construction elements and running boards, the 110-year-old automaker just handed a majority stake to an Italian investment firm. The sound you hear might be Union Jacks being lowered in Malvern Link.

Read more
  • ToolGuy The only way this makes sense to me (still looking) is if it is tied to the realization that they have a capital issue (cash crunch) which is getting in the way of their plans.
  • Jeff I do think this is a good thing. Teaching salespeople how to interact with the customer and teaching them some of the features and technical stuff of the vehicles is important.
  • MKizzy If Tesla stops maintaining and expanding the Superchargers at current levels, imagine the chaos as more EV owners with high expectations visit crowded and no longer reliable Superchargers.It feels like at this point, Musk is nearly bored enough with Tesla and EVs in general to literally take his ball and going home.
  • Incog99 I bought a brand new 4 on the floor 240SX coupe in 1989 in pearl green. I drove it almost 200k miles, put in a killer sound system and never wish I sold it. I graduated to an Infiniti Q45 next and that tank was amazing.
  • CanadaCraig As an aside... you are so incredibly vulnerable as you're sitting there WAITING for you EV to charge. It freaks me out.