Is This Really a Big Deal? BMW Praises Itself for Selling 100,000 Electrified Cars

In a flagrant exercise of self-congratulation, BMW announced it met its sales goal of 100,000 electrified vehicles in 2017 “as promised.” Saying that this “underlines the company’s leadership role when it comes to electro-mobility,” BMW installed a battery-themed light installation on the side of its world headquarters in Munich, Germany, that announces “the future is electric.”

While this may be true, mainstream news outlets have muddled the brand’s message by framing the EV aspect all wrong — which is probably exactly what the automaker hoped for. We’re not going to slander the company’s achievement outright; the volume does represent a nearly 60-percent increase over last year. But these aren’t just battery-electric cars, they’re hybrids, mild-hybrids, and BEVs.

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  • VoGhost First of all, more great performing vehicles are always welcome. But it really does point to a cancer within GM that their answer is always: 'more models.' They face an existential crisis from a competitor that grows at 50% annually and is stealing their market share. And they are doing it on the back of just two models. And while the commentators moan about where the CyberTruck is and when will they update their vehicles, Tesla now produces two of the top five vehicles on the planet. GM doesn't need more models - they need a few GREAT vehicles. Come on, GM! Show us a vehicle that can sell at 500K+ units, that isn't a third place pickup people only buy because the F-150 and Ram are sold out.
  • Ajla Everything should be branded as a Corvette, Mustang, or AMG.-Subaru Crosstrek AMG-Toyota Mustang GR86-Buick Shelby Corvette Encore AMG
  • SCE to AUX Since I refuse to sign up for Sirius XM, can it still be a gateway into my car?
  • Kcflyer So they are leveraging the Corvette name and leaving off the best feature. Bummer.
  • MaintenanceCosts This used to be my favorite class of car but at some point they just became too much. The V6 S6 is more than fast enough and will have a more comfortable ride, and I can't see what the extra $45k or so for the RS6 gets me except a V8 engine note.