#Monteverdi

We’re back again with more Monteverdi today, and I’m determined the Rare Rides series will cover all of Monteverdi’s vehicular offerings. European design, American power, and Swiss attention to detail combined with very high prices to make all the company’s models Rare Rides.

We’ve covered two earlier Monteverdi offerings previously, in the 1970 High Speed 375/4 sedan, and the 1971 High Speed 375/L grand touring coupe. Today we head into luxury SUV territory with the Safari.

Rare Rides featured a Monteverdi once before, the large and luxurious 375/4 sedan. While that limited-run model marked the culmination of the High Speed series of cars from the brand, today’s 2+2 coupe represents the brand’s mainstream product offering.

In the mountainous country of Switzerland, there once existed a company called Monteverdi. And for a few decades, it built luxurious and sporty coupes and sedans for a very wealthy clientele. Today’s Rare Ride is the first sedan offering from that company. It’s a High Speed 375/4, from 1970.

Countless hours of development, design and construction. Exacting details wrought in boardboardrooms and wind tunnels. Exotic materials, experimental engine designs, hand crafted bodies. The goal?

Simple. Make the fastest car in the world.

But even if a designer or firm achieves that goal, they don’t necessarily have a winner on their hands. Even when the facts and figures support one supercar design over another, intangibles often decide which one will be a success.

With that in mind, let’s take a look at some superlative automobiles over a few decades and see how fate played out.

When you think about the Swiss auto industry, one thing usually comes to mind:

“What Swiss car industry?”

They nearly had one. The “Swatch Car” was pioneered by Swiss swatch-watchmaker Nicolas Hayek. It was killed by Ferdinand Piech, 5 seconds after he took the helm as CEO of Volkswagen. The Austrian Piech graduated at the Eidgenössische Technische Hochschule Zürich (ETH) in mechanical engineering, but even that didn’t keep him from exterminating the little Swiss critter at Volkswagen to save his own Lupo 3L (which also died.) Hayek turned to Daimler, the Swatch car became the Smart, Daimler took over, the Swiss car industry remained a dream.

But then, aren’t we forgetting Monteverdi?