#MobilEye

Remember when there was a shortage of microchips in the automotive industry? Pepperidge Farm remembers. According to reports, images showing fields of almost-but-not-quite completed new cars awaiting One More Chip, along with manufacturers wildly deleting features like heated seats as if they were the mob deleting computer files, could be permanently in the rear-view mirror.

Despite urging buyers to venture far from the beaten path with its new Bronco, Ford knows the bulk of its customers will want to keep their tires planted firmly on blacktop, and chances are they’d like the car to handle some of the responsibilities, too.

With that in mind, Ford reached a deal with Mobileye to develop and provide a key element of the brand’s driver-assist hardware. Note that we’re not calling it semi-autonomous, and with good reason.

Mobileye, the Israeli company that supplies camera-based driver assist technology to a host of automakers, just received a black eye.

While one of its Ford Fusion Hybrid testbeds cruised through the streets of Jerusalem to show off its autonomous driving abilities, the sedan, equipped with 12 cameras (three of them forward facing), four advanced EyeQ4 chips, and a television audience, drove merrily through a red light.

It’s technically not the car’s fault, Mobileye said. It’s the TV crew’s.

Is ride-hailing company Uber backing away from self-driving cars now that one of their test vehicles was involved in a fatality?

Following the death of a pedestrian hit by one of Uber’s experimental autonomous vehicles in Tempe, Arizona, the ride sharing company suspended the testing Uber was doing with AVs on public roads in Pennsylvania, Arizona, and California in the United States and Ontario in Canada. Now comes word that Uber has informed California’s Department of Motor Vehicles that it will not be renewing its license to test autonomous vehicles on that state’s public roads. That license expires at the end of this month.

After collaborating with Mobileye to help BMW put a fleet of roughly 40 self-driving test units on the road before the end of this year, Intel has decided that it would rather just buy the cow. The acquisition of autonomous driving technology leader Mobileye is going to cost the computing giant a colossal $15.3 billion.

More specifically, an Intel subsidiary will offer $63.54 per share for all issued and outstanding shares, which carries an equity value of $15.3 billion and an enterprise value of $14.7 billion. No matter how you slice it, it’s the world’s largest purchase of a company solely focused on the autonomous driving sector. The motivation is clear. Mobileye accounts for around 70 percent of the global market for modern driving aides, anti-collision systems, and advanced autonomous safety.

George Hotz burst into the autonomous driving space last year with promises of a sub-$1,000 driver assistance package. It could be added to any car, he said, and proved it by showcasing his prototype system on his Acura ILX. When I spoke to Hotz in December, his system had promise, but I was skeptical.Since that interview, Hotz further refined his system, released data collection apps, and picked up $3.1 million in funding. These updates culminated in a splashy announcement at TechCrunch Disrupt SF last week, where Hotz announced he’d ship his Comma One semi-autonomous driving add-on by the end of the year — at a price of $999*.Hotz kept many of the promises he made last year, but he’s made vast changes between then and now. I dug into the Comma One’s hardware and software specs, and signed up for his Dash data collection app, to see what all the excitement was about.

Tesla Motors isn’t backing down in its public falling out with Mobileye N.V., and neither is its former supplier.

This week has seen a constant back-and-forth between the two companies after Mobileye claimed it broke ties with Tesla after becoming concerned about the safety of its Autopilot system.

Clearly, it was a messy divorce.

Existing cameras on General Motors cars could help the automaker draw detailed maps for future self-driving cars, the automaker announced Tuesday.

GM said the technology, which it’s developing with Mobileye and will be called “Road Experience Management,” would use existing cameras and OnStar systems to upload “crowd-sourced” maps to the automaker to support future autonomous driving.

“GM is committed to bringing semi-autonomous and fully autonomous vehicles to our customers, and this technology will be a critical enabler to getting us there,” Mark Reuss, GM executive vice president, said in a statement. “We are planning to explore the integration of REM into existing GM program launches sometime later this year.”

But I don’t even like bagging my own groceries.

Bloomberg published an interview with hacker-slash-inventor George Hotz earlier this week where it showcased his efforts in building autonomous car technology. While many readers might be quick to jump on his ideas as the first coming of affordable autonomous vehicles, we need take a step back and look at the details.