Ford Touts Expanded Partnership With Mobileye for Next-gen Driver Assist

Steph Willems
by Steph Willems
ford touts expanded partnership with mobileye for next gen driver assist

Despite urging buyers to venture far from the beaten path with its new Bronco, Ford knows the bulk of its customers will want to keep their tires planted firmly on blacktop, and chances are they’d like the car to handle some of the responsibilities, too.

With that in mind, Ford reached a deal with Mobileye to develop and provide a key element of the brand’s driver-assist hardware. Note that we’re not calling it semi-autonomous, and with good reason.

Reaching Level 1 and 2 autonomy is for any automaker looking to advertise added safety and limited hands-off driving, but neither level equals “autonomous driving.” Drivers must remain aware of the road ahead and ready to take over in an instant. Tesla’s Autopilot and General Motors’ Super Cruise are among the Level 2 systems out there.

Ford’s recently-announced Active Driver Assist will join the fray in 2021, appearing on such vehicles as the Mustang Mach-E, F-150, and other new-generation models. Helped into existence by Mobileye’s EyeQ camera-based system, the tech suite will keep an eye out for oncoming obstacles and intervene if necessary. With the Mobileye deal in the bag, the firm’s logo and name will appear on vehicles’ infotainment screens.

Beginning life as an Israeli startup, Mobileye soon captured the attention of Intel, which bought the firm in 2017.

Mobileye’s sensors and related software is an essential dance partner for Ford’s lane-keeping and lane-holding features, as well as collision warning and pedestrian detection. The features, found in the company’s Ford Co-Pilot360 driver-assist suite, spans the company’s vehicle range. Active Driver Assist will proliferate through the lineup once that system comes aboard.

“While Ford and Mobileye have worked together for years, this marks the first time Ford is committing to the company’s technology for the entire lifecycle of its next-generation vehicles,” the automaker said in a release. “Both parties will work with designated Ford Tier 1 providers to supply the technology for vehicle integration.”

[Image: Ford]

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2 of 5 comments
  • Mcs Mcs on Jul 20, 2020

    Even Tesla ditched Mobileye. Good luck Ford.

  • Andrew Andrew on Jul 20, 2020

    My job retrofitted some of Mobileye's aftermarket "solutions" and they're awful. They pick up cracks in the road as lane lines and bark at you for leaving your lane, it thinks pedestrian crossing signs are actual pedestrians and I've also had it issue deafening forward collision alerts when there were no cars anywhere near me. I've also had it read a 20 mph speed limit sign as 70 and a 55 sign as 35. Yeah. Color me unimpressed.

  • Doc423 Well said, Jeff.
  • Urlik My online research seems to indicate it’s an issue with the retaining clips failing and allowing the valve spring retainers to come out. This results in the valve dropping into the cylinder.
  • EBFlex Typical Ford. For those keeping track, Ford is up to 44 recalls for the year. Number one recalled manufacturer (yet again) by a wide margin.
  • Lorie Did they completely forget the damn 2.0 ecoboosts that have the class action lawsuit? Guess those of us that had to pay out of pocket for an engine replacement for a fail at 76k miles are out of luck? I will never buy a Ford again.
  • Mncarguy I remember when the Golf came out and all the car magazines raved about it. I bought an early one in the mid level trim, brown with a beige vinyl interior and a stick. I must have blocked out a lot about that car, because the only thing I remember is one day with my wife and infant in the car, the brakes went out! I could use the parking brake and made it home. There must have been other issues (beside an awful dealer who felt like they were doing you a favor even letting you come in for service) because I swore I'd never buy a VW again. I did get a new Beetle and later a Passat. That's another story!