This Is Not The Lancer You Are Looking For
Mitsubishi has taken the wraps of the sedan version of the new Mirage, dubbed the Attrage. Just-Auto reports that the Thai-based sedan will launch in July,…
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Mitsubishi Introduces Their New Sedan That's Not A Lancer

Pop quiz:

  1. What segment sells in strong volumes in America?
  2. What segment is considered poison by American consumers?
  3. Why is Mitsubishi neglecting a popular segment while focusing on an unpopular one?

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