Digestible Collectible: 2004 MINI Cooper S

Imagine if we’d had the internet back in the ’60s. Ignoring all other differences that fast, easy communication would have had on a pivotal time in our history, I’m most fascinated by the important stuff, like how it would have affected the way we buy cars.

Back then, one could walk into the dealership and check various boxes on an order form, specifying the exact options desired. Want a manual transmission, big-block wagon with non-assisted drums all the way around? Sure. Under-dash record player? Absolutely. But that wasn’t efficient, and eventually we got a few option packages and some dealer-installed bits.

MINI (gotta make sure we capitalize that) is one of the few mainstream OEMs that lets us relive those checkbox glory days.

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Meet The New MINI, Same As The Old MINI

Photos of the re-designed MINI Cooper have been leaked ahead of its debut at this week’s Los Angeles Auto Show. As you can expect, it looks a lot like the old car.

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Mini John Cooper Works GP Absolves The Sins Of Brand Dilution

Has Mini’s over-propagation of vehicles gotten so bad that we’re actually cheering when a new special isn’t a silly two-seater or pseudo-crossover? The Mini John Cooper Works GP may be overpriced, but at least it’s got its heart in the right place.

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MINI Turns 10 In America

A decade ago, MINI launched in the United States, at a time when gas was cheap and small cars were decidedly not in vogue. The original Cooper has given birth to the Clubman, Countryman, Coupe and Roadster, in a brilliant display of making many lengths of sausage from one pile of meat.

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Review: 2011 MINI Cooper S

Ever since I test drove the original Honda CRX a quarter-century ago I’ve been a big fan of small cars. In everyday driving I’d rather have a small car with limited power than a large car with a lot of it. And yet I’ve never quite connected with the MINIs I’ve driven. Perhaps I just needed more time in the seat? To find out, I recently spent a week with a MINI Cooper S—a small car with plenty of power.

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  • Ajla GM didn't do this even when Corvette sales and cocaine use were at their peak.
  • Dwford How many more wealthy performance car buyers does Chevy think they can drag into their showroom full of middle of the road crossovers? I guess they will find out
  • SCE to AUX It's been done before, with varied success:Ford --> LincolnHyundai --> GenesisGM --> XLR (Cadillac), ELR (Cadillac)VW Touareg --> Porsche CayenneI suspect GM is trying to avoid the Mustang fiasco (which is working for Ford, BTW), by not making the Corvette name a sub-brand - only its hardware.(In the Mustang's case, YTD 46% of "Mustang" branded vehicles are the Mach-E, but they share no hardware. GM's plan is much different and less controversial.)Back to the sub-brand: the XLR and ELR experiments were total duds, borrowing hardware from the Corvette and Volt respectively. Both sullied Cadillac's name - not Chevy's.
  • Art Vandelay I don’t care what they do with the brand. But I do want to see how a mid engined platform spawns a 4 door and a crossover
  • Varezhka If they’re going to do this, might as well go all the way and make it a standalone brand instead of a Chevy sub-brand. They already have a unique emblem, after all. Shouldn’t there be enough empty former Hummer, Saab, or Cadillac dealer showrooms to house them?