Michigan Trumpets Award for "Beautiful" License Plate Design That It's Already Revising Because It's Illegible

Step back from your monitor and just try to read that license plate.

You know those “wait! what?” moments? So I’m perusing a local news site and I see what is surely a press release from Michigan’s Secretary of State, Ruth Johnson, about how the Automobile License Plate Collectors Association ( ALPCA, Inc.) has overwhelmingly voted to select Michigan’s new mostly blue and orange license plate depicting the state’s Mackinac Bridge as the world’s best new automotive registration plate. First released last summer, the new plate portrays one of the world’s great spans against what the SoS’ office calls a “sunrise sky”. The registration numbers are white, the background is mostly orange and an almost parakeet blue. In addition to the press release, the SoS’ office also released a photograph to commemorate the award, with Sec. Johnson, and the Bridge Authority’s chairman and secretary jointly holding up the award. So what could be surprising about that announcement? It took place a couple of weeks after a spokesman for the Secretary of State’s office specifically told me that the license plate their office describes as a “beautiful plate” is going to be redesigned due to complaints about illegibility from law enforcement officers.

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  • Jalop1991 Way to bury the lead. "Toyota to offer two EVs in the states"!
  • Jalop1991 I'm sorry, Dave. I'm afraid I can't do that.
  • Jalop1991 We need a game of track/lease/used/new.
  • Ravenuer This....by far, my most favorite Cadillac, ever.
  • Jkross22 Their bet to just buy an existing platform from GM rather than build it from the ground up seems like a smart move. Building an infrastructure for EVs at this point doesn't seem like a wise choice. Perhaps they'll slow walk the development hoping that the tides change over the next 5 years. They'll probably need a longer time horizon than that.