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Ford and Mahindra Hop Deeper Into Bed; Joint SUVs Planned
China got a headstart in the “countries with over a billion people who suddenly love owning a car” race, but India’s trying its best to catch up.
With a growing pool of consumers ready and willing to hand over cash for a car, Ford Motor Company knows partnering with a local company that knows the lay of the land is a speedier and cheaper route to profits, so last year it formed an alliance with Mahindra Group. You know Mahindra — the company currently building a retro Jeep-shaped ATV for nostalgic Americans.
This week, the two companies further consummated their bond by signing off on the joint development of SUVs.
Steph Willems
Mar 23, 2018
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