Housekeeping: Happy MLK Day

It’s Martin Luther King Day, and it’s a holiday for American employees working for our corporate overlords, so we’re going to take the day and take a nice little break.

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Housekeeping: In Which TTAC Observes MLK Day

Hey gang, the boss here.

Thanks to a directive from our corporate masters, we’re off on Monday.

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MLK Ram Commercial Cleans Up, Controversy Be Damned

Far be it for us to suggest ulterior motives in an automaker’s marketing strategy (!). Unless you’re living in a primitive earthen hut with no electricity and using a rocky coastline as a latrine, you’ve no doubt heard of the hubbub surrounding Ram’s Super Bowl ad, which placed images of hard-working Americans alongside the words of slain civil rights leader Martin Luther King, Jr.

Oh, and there was a 2019 Ram 1500 in there, too, working hard, as Rams are known to do.

By the time a dejected Tom Brady flew out of Minneapolis in his fashionable dress coat, collar popped, Fiat Chrysler’s “Built to Serve” ad had the Twitterati spinning on the floor, foaming at the mouth. A controversy was born. But is this a rare example of the target of online scorn…winning?

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  • Jho65697139 That's going to take a lot of buffing.
  • Corey Lewis No need for unique qualifications to care for this thing, it's just a Corolla with a different body on it.
  • Jeff S How's you Fiat doing?
  • Syke Had the exact same car, only difference is that the trim was the JDM bB rather than the American xB. Enjoyed the car immensely, originally bought it because it was excellent for transporting my then-invalid wife and her wheelchair around. Best thing about it? I also owned a Porsche 924S at the same time. I could go from the Porsche to the Scion and not feel disappointed by the difference in the way they drove.
  • Tassos I have never driven this loser, but I was driven for 4 hours in the smaller XA. I had to go from Ann Arbor to CInncinatti to buy my second E320 Bluetec, and a post-doc of mine offered to take me in his pitiful XA. Luck had it that the April 2017 day we drove down there was windy, and the tiny, very lightweight, sorry excuse of a vehicle frequently felt like the wind would take it and smash it . Those of you who have a clue, will easily imagine how different was my experience on the way back, driving the 4,000 lb E320 sleek sedan.