Clearing the Air: Lucid Motors Base Sedan Starts at $52,500, Unless You Still Need 1,000 Horsepower

Lucid Motors’ production EV turned out to be a much more reasonable entry than anyone expected. The media buzz was that LM’s Air would be a super-sedan offering up to 1,000 horsepower and a 400 mile range — a real Tesla killer. With a 1,000 horses and instantaneous torque, it would actually shame just about everything else on the road, regardless of how it was powered. However, as is so often the case with EV startups, the reality is significantly more nuanced than the hype.

That doesn’t mean Lucid can’t be a massive thorn in Tesla’s side, though. Looking over the freshly released details of the Air reveals a highly competitive base model (on paper) and, since this is the base model, there remains room for that ludicrously powerful and extravagantly priced car we were promised.

In the interim, consumers will just have to be satisfied with a much more affordable unit, but it still outdoes the base model Tesla in terms of power, range, and price.

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  • MaintenanceCosts This looks really surprisingly different from the Blazer EV. It's more boring, but it's also more Honda, and for that reason alone it will be taken a lot more seriously in US markets.
  • ToolGuy I found this interesting; you might too: https://youtu.be/asb4jLWWTbQ
  • SCE to AUX Q: "How do you fix automotive media?A: The same way you fix the auto show.That is to say: Don't live in the past, believing every story is original with you. Offer something insightful and useful to your audience that they can't get anywhere else.The auto show allows consumers to sit inside many vehicles under one roof, without sales pressure - something unavailable anywhere else. That's it. The media should accept that the auto show offers nothing new for them anymore, and the auto show should stop pretending that it does.Good examples:[list][*]I've flamed Posky many times, but his long background stories can be thought-provoking and informative. I may not always agree with some of the posturing, but at least they dig deeper than someone's press release.[/*][*]Alex on Autos has some of the best video reviews. He wastes absolutely no time getting to the substance, and his formula is reliable. He packs a lot into 25 minutes.[/*][*]Everyday Reviews: This likeable couple/family covers the daily life aspects of new cars they test - child car seats, user interface, fuel economy, and so on. No hype - just useful.[/*][/list]Bad examples:[list][*]DragTimes: In a 20-minute video, you get 1 minute of racing and 19 minutes of bromance talk. I keep hoping it will improve, but it doesn't.[/*][*]Road and Track's web page is heavily tilted toward unaffordable niche sports cars and racing, with a few feature articles on daily drivers. I visit, but it feels like I'm in a Porsche dealership.[/*][/list]
  • BSttac Honestly automotive journalism is all but dead. Its mostly bloggers with a left based agenda. Cnet and the Drive especially had some really horrible bloggers. Road and Track also has some terrible bloggers so it would not surprise me if they are next. Just look at most bloggers complain about going to an automotive show when they dont realize its not even for them. Very spoiled and out of touch individuals
  • Jkross22 I forgot to include Bring a Trailer. It's so enjoyable to revisit cars from different eras and to read what the most knowlegable have to say about those types of cars.