#LowCostBrand

The first model to be sold as a Datsun in three decades will start at less than $7,695 when it goes on sale in 2014.

Datsun’s association with Africa might be best linked with the East African Safari rally – but 42 years later, Datsun could return to the continent, though not in a motorsports capacity.

France’s PSA wants to get more expensive and cheaper at the same time. PSA plans to up-position their Peugeot and Citroen plans. Probably envious of Renaults success with their Dacia brand, PSA wants to create a completely new low-cost brand, says Automobilwoche [sub].