#Low-pricedVehicles
Gird Your Loins, People - Ford Promises an Affordable Vehicle of Some Description Within Three Years
“Ford’s future is not about giving up the car,” company CEO Jim Hackett said in November 2017, not long before taking an axe to all Ford passenger car models, save the Mustang.
“We want to give them what they’re telling us they really want. We’re simply reinventing the American car,” Hackett continued in May of 2018, adding, “We don’t want anyone to think we’re leaving anything. We’re just moving to a modern version. This is an exciting new generation of vehicles coming from Ford.”
A year on from that last statement, the Ford Focus and Taurus are dead, the Fiesta bites the dust next month, and the Fusion lives on borrowed time. Also dead is the promise that the mildly lifted, faux-crossover Focus Active would make its way here from overseas. What’s left? A new product promise, and a long wait.
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