#Leases

Volvo Cars is reintroducing its subscription model in California, despite having previously gotten in trouble for violating the state's franchise laws. While the automotive industry has attempted to hype the premise for years, vehicle subscription services haven't gotten much love from consumers and tend to exist in a legal gray zone that makes regulators uneasy. We even bashed them years ago for being one of the most expensive ways to get into an automobile, with only a modicum of features to help rationalize the added expenditure.

BMW is trimming some of the fat off its car subscription program after the media collectively realized that paying twice what you would on an average lease didn’t constitute a good deal. Frankly, most car subscription services that exist right now are an incredibly poor value. Bavarian Motor Works was the rule, not the exception.

However, most of these programs are in their infancy and cater to wealthier individuals who get a kick out pestering automakers to submit to their whims by occasionally delivering a new vehicle. It was presumed that those lofty fees would come down as competition ramped up and mainstream automakers entered the fray. That, along with some public criticism of the subscription model, seems to be helping push automakers away from astronomical prices.

That’s not to say the German manufacturer is suddenly offering a bargain alternative to leasing. But if you love the idea of having a car for every occasion and don’t want to deal with insurance agents, Access by BMW has become more affordable.

Automakers are throwing everything they currently have at the wall to see what sticks. The concept of “mobility” is now so broad that it encompasses automation, electrification, vehicle connectivity, alternative modes of transportation, driving aids, ride-sharing, ride-hailing, and even subscription services — and plenty of companies are giving them all a shot.

Last week, we talked about Volvo’s new car subscription service. Most of us had difficulties rationalizing the price based on how the product is being offered. A lot of companies are testing those waters right now, especially luxury brands. Lincoln recently launched a subscription initiative that is extremely similar to Cadillac’s, and Porsche has been buzzing about its own “Passport” service. However, mainstream brands like Ford and Hyundai are also trying their hand — albeit very differently.

Earlier this year, auto lenders assured us that the stagnating car market and an unprecedented number of off-lease vehicles flooding into used vehicle lots would coalesce into the perfect storm of unprofitability. However, despite stoking the flames of terror at the beginning of the year, automotive lenders are doing just fine.

We’re sure you’re all very pleased to read car financiers are still doing so well and have likely collectively exhaled a sigh of relief. But there’s more good news. Some of these companies aren’t just surviving, they’re thriving. Several have even reported record high profits, even though used car prices continue to fall. It may be time to pop the champagne corks, pour out the bubbly, and hoist our glasses for the financial institutions we all love so dearly.

Leases are red-hot these days, but those signing up for temporary ownership of their rides will be facing lower mileage caps in exchange for low payments.