One Does Not Simply Tell Rolls-Royce How to Sell a Car

Aston Martin is pretty damn pleased with itself, having just debuted a futuristic and luxurious electric car concept in Geneva — one it says will attract the next generation of ultra-well-heeled motorcar buyers.

The Lagonda Vision Concept previews a real-world car scheduled for production in 2021, with another to follow by 2023. Bearing a re-launched brand name long associated with the Aston marque, this Lagonda coddles its passengers in a Blade Runner-esque shell that’s outfitted like one of those sexy, Roger Moore-era James Bond escape pods. There’s cashmere and silk. Savile Row tailors were brought in to handle the upholstery. Quite simply, it’s the future of motoring, Aston Martin claims, so you’d better get used to it.

Filled with unbridled enthusiasm over his new creation, Aston design chief Marek Reichman got a little personal during an interview with Britain’s Autocar. Let’s just say his target, now aghast, is having none of this nonsense.

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  • Mgh57 Doesn't seem like this tech is ready for prime time.
  • Nathan The Ram is the most boring looking of the full size trucks, kind of like a Tundra.If they cancel the Ram Classic, I hope a full resign makes the Ram at least look interesting.
  • DJB1 I'll be all for it when it has a proven safety record. I have an awesome life and a lot to live for, so right now I'm not putting that in the hands of overconfident tech-bros.
  • Mgh57 I had to read the article because I had had no idea what the headline meant. I've never seen this in the Northeast. Don't understand the point. Doesn't seen efficient aerodynamically
  • MaintenanceCosts Depends on the record of the company developing them. If it’s got a record of prioritizing safety over years of development, I’ll be fine with it, and I’ll expect it to be less risky than typical idiot human drivers. If it’s a “move fast and break sh!t” outfit like Tesla or Uber, no way.