#LadaXRay

U.S. light vehicle sales sunk slightly in 2017 after years of increases, and this year’s not looking any different. In Russia, however, it’s the opposite situation. After making like the Germans at Stalingrad for the past three years, the Russian car market is now advancing like a T-34 tank — and it has the country’s most famous car brand to thank for it.

Leading the pack is none other than Lada, a company known for cranking out archaic, seemingly indestructible Iron Curtain cars for decades with only minimal changes. That was then, though, and this is now. Spurred by a rebounding economy, sales of new Lada models helped Renault-owned parent company Avtovaz drastically cut its losses in 2017.

Lada’s top brass can give credit to a very Western product strategy.

Times are still tough in Russia, and your average Moscovite or St. Petersburgian doesn’t want to risk buying a new car — unless it’s a vivid, modern new Lada.

Lada, the much-maligned butt of Western jokes for decades, has reaped the rewards of luring a British ex-Volvo designer into its fold. In a vehicle market that continues to contract like a dying star, Lada’s new models are a pinpoint of light.