#LF-1

In years past, flagships were often the largest and snazziest sedan a company had to offer. With consumer tastes seemingly permanently shifted to crossovers and SUVs, that standard is more frequently being borne by those machines.

Lexus has latched on to this, debuting its Limitless Concept today in Detroit. Not yet a production model, the company nevertheless says it has “the potential to shape the future of a flagship luxury crossover for Lexus.”

It looks like the big LS sedan might soon have to share its flagship crown.