#KingRanch

Unlike in the F-150 lineup, Ford’s returning Expedition King Ranch does not sit comfortably in the middle of the trim range. It’s on a higher shelf, sandwiched between the Limited and the range-topping Platinum. And, as you’d expect, the King Ranch version of Ford’s largest SUV, last seen in 2017, demands a premium over lesser Fords.

If looking like a refugee from Southfork doesn’t appeal to you, it’s easy to outfit your Expedition Limited to King Ranch specs for less money.

It’s better than a 1937 Nash Lafayette, though fuel economy — in real world driving — seems to be slightly less, if I’m to believe the results of the Mobilgas Economy Run.

I’m referring to my great-grandfather’s 1937 (or ’38) Lafayette, a fixture of my mother’s otherwise carless childhood in postwar Baby Boom Alberta. What brought up this unlikely comparison, you ask? What could a technology-laden 2017 Ford F-150 King Ranch pickup possibly have in common with a six-cylinder Depression-era sedan?

Running boards. In my mother’s earliest memories, the running boards of her granddad’s car were fixed, spanning the distance between two fenders dulled by Prairie dust and providing easy access to the spartan cabin of a long-lived touring car. In the Ford’s case, they’re electrically operated, lowering into place upon the opening of any of the pickup’s doors, then receding out of sight below the rockers, propelled by engineering ingenuity and cash.

It’s an option I’ve always found ridiculous, especially in a climate where road salt is a depressing reality. I like a fixed board. Nothing fancy. However, to my mom, who I chauffeured to a Mother’s Day meal in the King Ranch, that feature alone was enough to make her consider pulling a bank job to meet the truck’s MSRP.

With this particular truck, payload capacity and off-road prowess is an afterthought.

America loves its trucks, perhaps to an unhealthy degree.

Domestic automakers aren’t complaining, as pickups are among the most profitable vehicles the companies can produce. Compared to cars, trucks are typically easier to manufacture, but fetch a higher price. Tack on costly options and the expensive trim levels the market seems to adore, and you’ve practically printing your own money.

Still, you might be surprised by the percentage of buyers springing for top-end variants of vehicles once loved only by construction companies, public works departments and landscapers.

2015 Ford F-350 King Ranch 4×4

6.7-liter OHV V-8, turbodiesel (440 horsepower @ 2,800 rpm; 860 lbs-ft @ 1,600 rpm)

6-speed 6R140 automatic

Not tested under EPA regulations*

14.1 (Observed, MPG)

Tested Options: King Ranch trim, Super Crew cab, 4×4, 6.7-liter turbodiesel engine, 3.31 locking rear axle, Ruby Red paint, 5th wheel prep, spray-in bedliner, heated seats, upfitter switches

Base Price (F-350 XL Regular Cab 4×2 Flex-Fuel V-8):
$33,900**
As Tested:
$65,590**

* Heavy-duty pickups are exempt from EPA fuel economy ratings.
** Prices include $1,195 destination charge.

There was a time when a 1/2-ton pickup could haul around 1,000 pounds of payload and a 1-ton truck was good for around 2,000 pounds. Twenty years ago a good tow rating for a 1/2 ton truck was 7,500 pounds and 1-ton trucks were used by ranchers for hauling 14,000 pound cattle trailers around. Today things are different.

Now we have a Ford F-150 that can tow over 12,000 pounds and haul 3,300 pounds in the bed without batting an eye. In this world, we have 3/4- and 1-ton trucks boasting towing abilities that would have required a Class 5 medium-duty truck in the 1990s. It’s in this world that the F-350, F-450 and Ram 3500 now exist.

These trucks have pushed the envelope, boasting towing capabilities that 99 percent of pickup truck shoppers can’t even legally test. With massive turbodiesel torque figures, Ford and Chrysler’s latest trucks can tow 21,000 pounds more than my plain-old California Class C license allows. With the 2017 Ford Super Duty on the horizon sporting more aluminum than an Alcoa factory and Chrysler nearing the sale of their re-tweaked Cummins engine and its 900 lb-ft of torque, let’s deep-dive into the Super Duty you can buy now.

Perhaps you haven’t lived in a flyover state where brown leather gear dominates your town during Rodeo season. While the Ford+King Ranch press release celebrating the 15th Anniversary of those famous brown leather pickups reached the autoblogosphere, only a local writer with an internationally known knack for automotive snark both finds the sweet mochalicious lede and refuses to bury it in the dirt.

And what does that mean? You gotta click to find out.

Following in the footsteps of the Ford F-Series multiple luxury times and Ram Laramie, Chevrolet will offer a new luxury trim level for the Silverado – complicating things for GMC, which is positioned as an upscale truck brand.