Leaks of Kia’s new Seltos — a small crossover intended for global sale before 2020 — made their way around the web this week. However, we spent most of our time wondering how much of an accident they actually were. Seemingly on display for a promotional shoot, the Seltos was left uncovered on city streets with its name prominently displayed in large, capital letters. While we’re not accusing the company of encouraging viral marketing, it certainly could have been more careful about keeping the crossover under wraps.
Kia was also quick to issue a response to the leaks by officially announcing the model’s existence and ideology on Monday. This is a car for the masses, but dialed in to engage directly with “youthful, tech-savvy buyers” and named after one of Heracles’ children. Clearly, the Koreans have their finger on the pulse of today’s youth market — as most teens are dying to engage with one another over ancient Greek myths.
Kia continues to tease the global market — well, most of it, anyway — with a small crossover it plans to reveal this summer. Our latest glimpse of the upcoming model is this artist’s rendering, which appears to be a rendering of a concept vehicle we’ve already seen.
Suffice it to say the new small Kia will look almost exactly like the SP Signature Concept, a vehicle that, unlike other concepts, looked perfectly ready for production during its reveal earlier this year.
When your author hears the word “Masterpiece,” his mind conjures up images of a coveted line of K-frame Smith & Wesson revolvers, one of which still exists on the market. Kia’s not thinking about guns, though the themes of toughness, precision, and premium appeal carry over to the automotive world.
Masterpiece is the name applied to one of two Kia concept SUVs unveiled Thursday at the Seoul Motor Show, but it’s the second of the two vehicles that might be most relevant to North American buyers.