#KiaNiro

It’s a hybrid. It’s attractive. It’s affordable. It’s the Kia Niro. Launched at the beginning of 2017, the Kia Niro is already proving to be a surprisingly successful hit for Kia Motors America.

As competitors quickly fade into the background, Niro volume is rising steadily each month, with the Kia attracting buyers for a wide variety of reasons, not just fuel efficiency.

In fact, the Kia Niro isn’t that fuel efficient compared with other dedicated hybrids on the market today.

But the Kia Niro is a crossover. (Allegedly.) And Niro’s amalgam of characteristics — hybrid, design, affordability, crossover image — has returned a degree of sales success simply not enjoyed by most dedicated greenmobiles.

Is it or isn’t it? A crossover, I mean. That’s been the discussion over the 2017 Kia Niro ever since it bowed. No one seems to care whether the all-new hybrid functions as it should. Instead, the argument revolves around dimensions, and everyone knows that no one wins when someone whips out a ruler.

A couple of weeks ago, Corey took one glance at a photo I shared with the TTAC staff comparing the Niro to my mother’s 2014 Corolla. The photo showed the rather insignificant difference in overall height between the two compact vehicles, and fueled the argument that the Kia Niro is not a crossover.

I’m struggling to disagree.

Crossover — it’s such a magical term. To the average consumer and the shiny marketing executive, adventure and utility come standard with a crossover. The consumers who own a crossover can rest assured they’re interesting, well-rounded, and worthwhile people. The marketing executive can also rest assured with the knowledge the CUV is without a doubt the fastest growing segment in the entire North American market.

But you are neither consumer nor person of marketing lineage, you’re the B&B. So tell me, what defines a crossover for you?

Simon Cameron, the 26th United States Secretary of War, is known for saying, “An honest politician is one who, when he is bought, will stay bought.”

He could have said the same thing about supposed automotive journalists, too.

Wayne Gerdes, who was hired by Kia to set a Guinness World Record for fuel economy in the new Niro Hybrid, has just posted his review of the same vehicle. You know exactly how this is going to go.

Remember MTV? Back on September 18, 1983, the once-music-oriented television station — before its foray into an endless stream of mindless reality programming — broadcast a momentous event in rock history. The members of KISS, who’d never previously showed their bare faces in public, appeared in front of a camera without makeup for the very first time.

Instantly, the members of New York City rock band were normal — as far as rockers can be considered normal, I suppose.

In that same vein, Kia’s new Niro is the unmasking of the hybrid. Its crossover shape wouldn’t look out of place as a conventional, dino-juice powered vehicle on any dealer lot. The Niro sports no folded sheetmetal, no oddly proportioned kammback, and no spaghettified headlights.

It’s normal — as far as hybrids can be considered normal, I suppose. And that’s the point.

Kia’s foray into the hybrid segment might be ill-timed, considering the current contraction of sales for its main rival, the Toyota Prius, but the Korean automaker is betting big on the Niro’s traditionally boxy shape bringing in would-be Prius buyers offended by origami-esque sheetmetal.

Still, with that two-box silhouette comes some preconceived notions — like all-wheel drive.

While you want it, and Kia Motors of America would surely love to give it to you, there are a host of reasons why Kia’s newest hybrid-only crossover doesn’t offer all-wheel drive and likely won’t anytime soon.

Kia’s new hybrid crossover, the Niro, should expect a sister model that dispenses with fossil fuel altogether.

A Kia official has implied that an all-electric version of the model is coming, joining a vehicle that arrives this spring in hybrid form, with a plug-in version on the way. By offering a Niro EV, Kia would have two electric crossover-style vehicles on the market — and plenty of green clout.

Korean automakers desperately need more sport utility vehicles. Frankly, they should have had them 36 months ago when demand for crossovers began to explode. Hyundai Motor Group, which includes Kia Motors, has watched its sales dwindle after the post-recession buying boom cooled off and everyone started losing their appetite for small affordable cars. That poor financial performance has forced the Korean automotive group into austerity measures, reallocating funds for new vehicle projects aimed at getting customers back on its side — specifically with something riding an extra inch or two from the pavement.

During this week’s earnings report, Kia said it planned to launch a desperately needed sport utility vehicle for South Korea and Europe later this year. According to the company, the model would be a Rio-based subcompact “crossover utility vehicle.”

While overseas markets are top of mind for the automaker, they might not be the only ones receiving the mystery crossover.

Kia has released the price list for its new hybrid crossover, the Niro.

The Niro, which launches in the first quarter of this year, carries a base sticker price of $23,785 after destination. Carrying a brand name that doesn’t immediately spring to mind when utility-hungry shoppers think “crossovers,” the front-wheel-drive-only hybrid Niro stands out on the basis of its powertrain alone, but is it what people want?

Kia teased a new large SUV concept last week, the Telluride, and we were able to see more of the new, uniquely styled luxury SUV today.

Clearly, the deep metallic green paint is applied to attract football fans, timed perfectly a couple weeks before the Super Bowl and the resulting guacamole gorge.